For years I have been using Google Analytics to help track and measure website results. This data is useful in seeing the statistics for monthly visitors and overall conversion rates for signing up for the newsletter, check-out, etc. Each month I view whether website performance metrics are improving or losing ground. I can see WHAT is happening.
But I have no idea WHY.
But recently I was able to use an online service, UserTesting.com, to get live feedback from people that meet my target market profile. (There are several services and tools for usability testing as noted in this article from Mashable.)
The process was incredibly easy:
To be completely honest, the truth can be a painful. Each member of our team winced as we saw and heard the testers struggling over certain tasks. But the truth also freed us. We are able to take a fresh look at page layouts, user flow, copy and images from the perspective of a new prospect. We are able to prioritize website changes. And we are now able to let target testers be the final judges of any changes.
Do you use any services similar to UserTesting.com? Share below.
Google®. Bing®. Yahoo®. How do they do what they do, and why do they do it that way? If you’ve ever asked yourself this question, you are one of thousands of small business owners trying to crack the code of search engine optimization (SEO) and use it to benefit your business. You are probably seeking the no-fail formula for SEO perfection, consistently ranking at the top of search engine results. Unfortunately, no such equation exists, but if it did, whoever came up with it would probably be filthy rich. I know I wish I could have deciphered it. I’d be rich, and I’d buy you all dinner.
The good news is that I am here to help, and because I can’t buy you all dinner, I will instead help you toward a greater understanding of one critical SEO function: keywords. Every time we use a search engine, we enter in keywords to help uncover what it is we are seeking. “Oil change in Chicago,” or “24 hour pizza delivery” are each made entirely of keywords. Think of them as the distilled description of your business. If you had to sum up your business in three to five words, which would you choose?
The key is keywords. Capture the interest of search engines by assigning keywords to each page of your website (a.k.a. “optimizing”). Here are a few tips for selecting the right keywords:
When incorporating keywords into your pages, you should:
When you’re smart with keywords while writing the content for your small business website, you’ll amplify your chances of getting found online by the people who are interested in your one-of-a-kind products and services. Ready, set, get found!