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Infographic: Effectiveness of Online Advertising for Small Business

Have you spent your hard-earned money on online ads and not seen the return you were looking for? No wonder, 77% of online ads are never even seen! Check out this month’s SCORE Infographic to get the lowdown on the effectiveness of online advertisements in reaching your consumers, the typical small business ad spend, and the value of ads on major social media sites.



Aliana Marino - Communications Manager, SCORE
Aliana is passionate about helping small businesses thrive and getting the word out about the great work SCORE mentors do across the country. | Facebook | @SCOREmentors | More from Aliana


New Survey Measures Small Businesses’ Feelings Towards Technology and Productivity

Brother International Corporation joins forces with SCORE for 5th Annual Small Business Survey

As a corporate sponsor of SCORE this year, we asked the organization to team up with us on our 5th Annual Brother™ Small Business Survey as a way to better understand what is on the minds of small business owners, especially as it relates to technology and productivity.

We asked those interviewed some questions about their outlook for 2014. The good news is that for the first time in the five years we’ve been conducting the survey, the economy doesn’t appear to be creating as much stress for small businesses owners.  Fewer (42 percent) reported a high level of stress about the current economic climate than last year (58 percent).  Previous years’ surveys showed a majority feeling high stress levels in 2012 (52 percent), 2011 (52 percent) and 2010 (51 percent).  We also found that 82 percent of respondents have a sunny outlook, stating that this year will be better for their business than 2013.

Sixty-three percent said they frequently feel overwhelmed by the number of technologies available to run their businesses, such as new software, apps and cloud computing services.  This is why it’s important for companies like Brother to offer easy-to-use office technologies that integrate with a variety of mobile and cloud-based technologies.

An interesting finding is that while investing in new technologies is a priority, small business owners are not sure about the right time.  Respondents were split fifty-fifty regarding where they see a greater risk – investing in technology too quickly and not receiving a sufficient return on investment, or not investing in technology and giving competitors an advantage.

When asked if their technology or their company’s employees needed the most improvement in 2014, an overwhelming majority (68 percent) said their technology.  This may be why a top priority for 49 percent of small business owners in 2014 are technology-tool related investments.  Seventy-two percent believe that new technologies will offer them a bigger return on their business in 2014.  Twenty-eight percent noted new employees.

Forty-one percent of small business owners find mobile devices such as smartphones and tablets most necessary to run their business in addition to Customer Relationship Management tools (32 percent), social technologies (21 percent) and cloud services (15 percent).

One of the results revealed that 59 percent of small business owners feel there are insufficient resources for small businesses, or no resources at all, available in their community.  Organizations like SCORE help support the small business community, providing advice, coaching, mentoring, education and more for any small business owner or those looking to start.  That’s why Brother is proud to team with SCORE to help small businesses find the support they need and to help them take advantage of the opportunities available to them.

Survey Methodology

The Brother SBO 2013 Survey was conducted by Wakefield Research ( among 500 U.S. small business owners of companies with less than 100 employees, between February 21st and March 4th, 2013, using an email invitation and online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 4.4 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.


John Wandishin - Vice President, Marketing, Brother International Corporation
John has been with Brother since 1991 and has previously held roles in Product Development, Product Marketing and Marketing Communications. He has an MBA in marketing from Seton Hall University and a BS in Management from The College of New Jersey.| Facebook | @BrotherOffice | More from John