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Business Equity: What is My Business Worth?

Many times the most valuable asset on a business owner’s balance sheet is the equity in their business. Helping my clients walk towards financial freedom, I am sometimes surprised at the answers I get when I ask the question. Here is a brief sampling; my neighbor down the street sold theirs for this amount and mine is better, well, rule of thumb is 2.5 times the net revenue or my accountant told me. The more important thought, will my business sell at the time I want to leave my business and for the price I need to fund my future hopes and dreams? A CPA and/or a certified appraiser will be able to help you maximize your bank account not the account of the IRS. The valuation method you choose should be approved by the IRS. This will likely be one of the largest transactions in your life, make sure you choose the right one. There are 6,330,000 entries on on how to value your business. Yikes, which is the right one? Make sure to choose a qualified expert. Most times there is no fee for an initial consultation. Get references and make sure they are not “practicing” on your business.

Next; my business is worth 500,000.00, now what?

-Anne Groth, Guest Blogger
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For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Marketing: Shameless Self-Promotion: Do-It-Yourself PR

Have you seen your competition mentioned in magazines, leading newspapers, or as guest on TV shows? Why not you? Have you tried? Do you know how to make this happen for you?

On getting publicity, here are some things to consider.

  • When you have a third-party endorsement from the media, you gain credibility in the marketplace and will be perceived as an expert in your industry.
  • Most of the company news you see is planted by that company. You can do this for yourself or hire a public relations (PR) agency to handle for you.
  • Firms specializing in PR who actually know what they’re doing are not cheap.
  • PR agencies cannot guarantee coverage (with reputable media), regardless of the money you spend.
  • You need to be relevant and have a different take on a story in order to get noticed by the media.
  • In order to get quoted in the media, it needs to be obvious that you are an expert in your field.
  • Journalists are super busy and will not return phone calls, reply to emails, or respond to faxes.

So knowing all this, what can you do?

SCORE Atlanta had a conference earlier this month where we focused on building sales and marketing skills of people already in business. I conducted a seminar titled “Shameless Self-Promotion: Do-It-Yourself PR.” The slides from that presentation are available online at

This presentation will give you a lot of ideas…ones that have worked for me in landing mentions in/on O-The Oprah Magazine, Fortune Small Business, The TODAY show, and more. The key is not to try contacting the media but to position yourself so they call you.

All of my ideas take you down the road to more publicity by improving how you show up in organic searches on the Internet (usually referred to as SEO or search engine optimization).

Check it out and add to my ideas with your comments. (Since doing this presentation, I’ve added several more ideas to my list.) Let’s see if you have more.

-Peggy Duncan, SCORE Atlanta
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I'm a productivity and technology speaker, trainer, author, and consultant. I own The Digital Breakthroughs Institute in Atlanta GA.


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