Make the most of December. Attend holiday parties, community events and chamber of commerce events. Between now and December 15th be sure to network. Let it be known that you’re in business and connect in the community.
Have plenty of business cards. Always carry a business card. Even in social settings, you may share contact information. And, it’s a signal to people that you are serious about your business, when you do have cards at the ready.
Don’t be in the position of asking for a pen and note paper to share your contact information. Always get a business card from people you meet to add to your list of contacts.
If your business information has changed during the year, be sure to include a business card with your holiday greeting cards to business associates. Keep in touch and keep your info current.
By querying PR experts Mike Keaton and Gordon Mayer, I learned of four ways to find journalists, and their emails, to target with your press release.
1. Buy contacts from online sources. (The best way, but it costs.)
Mike Keaton, the PR and Communications Director of SCORE‘s national organization, explains: “you can find names and emails but you are most likely going to have to pay for them.” Gordon Mayer, Vice President of Community Media Workshop (CMW), concurs in his post On Press Releases and Pitching, “There’s no such thing as a free lunch or even free milk and cookies when it comes to accurate up-to-date contact information for journalists. This is one of the single biggest barriers to a democracy of information, and if you think about it, it’s an outrage that contact info for journalists is so hard to come by.”