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Training: Reading List
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Pick 4: Choices for Your Hot Reading List

books_colorful_stackAll Time Greats for Entrepreneurs
Purple Cow,  by Seth Godin
 The Message: Be different. Get noticed.

The Success Principles, by Jack Canfield
The Message: Create a vision. Be responsibile.

Rich Dad, Poor Dad, by Robert Kiyosaki
The  Message: Think rich. Seek success.
We interviewed Robert. Free download.

The Classic
The Seven Habits of Highly Effective People, by Steven R. Covey
The Message: Habit 1–Be proactive. Habit 2–Begin with the end in mind.

Share a comment and suggest biz books you think are great for entrepreneurs.

-Christine Banning, SCORE
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SCORE
For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it.
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Web Marketing: 52 Links on Twitter for Business, with Brief Descriptions
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Twitter

Like a good ex-librarian, I’m going to point you to links on using Twitter in your business, and give you a brief summary of each. (If you don’t know what Twitter is, watch this short video or click this intro link.)

Here are the categories I used: Why Twitter for Business? Getting Started with Twitter, How to Use Twitter Better, Community Building on Twitter, Local Twitterers, Getting Followers, Deciding Who to Follow, and Other Links.

Why Twitter for Business?

17 Ways to Use Twitter:  A Guide for Beginners, Marketers and Business Owners These 17 ways, from Dosh Dosh’s blog, are:  personal branding, get feedback, hire people, direct traffic,  read news, make new friends, network for benefits, use it as a ToDo list, business management, notify your customers, take notes, event updates, find prospects, provide live coverage, time management and analysis, set up meetings, and acquire votes.

Making a Business Case for Twitter Connie Benson’s case is:  customer relations, crisis communications, crowd sourcing, brand building and communications, lead generation, customer references, announcements, and professional networking.

Is the Entreprise Ready for Microblogging Tools like Twitter? Business uses are:  emergency broadcast system, knowledge management, training, expert identification, seeing the connectors, inclusion of external stakeholders.

50 Ideas on Using Twitter for Business Chris Brogan gives us: first steps, ideas about what to tweet, some sanity for you, negatives people will throw at you, positives to throw back.  Specifically “Be wary of always pimping your stuff. Your fans will love it. Others will tune out.”

Affiliate Marketing on Twitter: Does It Belong? This blogger’s answer is no.

The 10 ways I learned to use Twitter in 2007… (aka Why and How I use Twitter) As a news source, knowledge network, virtual water cooler, way to stay up to date with friends, travelogue, track conferences, pr/marketing tool, learning tool, as fun, daily lesson in humility and brevity.

The Evolution of Brands on Twitter. Jeremiah Owyang describes baby steps, walking and running for brands using Twitter.  more…

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