Dell Demonstrates Twitter’s “Soft” ROI
Not many companies can boast a $1 million return on investment with Twitter. Dell can do that and more. Beyond driving sales through its 28 Twitter accounts – including @DellOutlet, @Alienware and @DellSmBizOffers – the PC-maker is driving a return that’s not as easy to measure but may be worth millions to the brand name.
Indeed, the value of connecting with customers and building relationships can pay dividends for decades to come. And that’s just what Dell is doing with its growing Twitter following. @DellOutlet has nearly 30,000 followers, and its other accounts combined total almost as many.
For Dell, it’s not about winning followers; it’s about starting conversations, fostering relationships and building communities. In doing so, the company is building a positive brand awareness in the social media world.
Of course, the return of investment of branding efforts is at best squishy and at worst nearly impossible to quantify. Add the social media element to the mix and it gets even more difficult to peg. Drill down to the Twitter level and some may say it’s impossible. But not for Dell.
Addressing Consumer Concerns
“We have resolved hundreds of thousands of customer issues through social media,” says Richard Binhammer, Dell’s social media guru. “People talk on the Web, and we’ve discovered you don’t have to wait until negative comments are reported in the media to address them.” more…
There are professional business sites for networking such as LinkedIn and Naymz. A good busines profile site ZoomInfo. These help your name show in Google search results. And, everything you type is public.
Rules to Live By
Be positive. Be professional. Be courteous. Be careful how much detail you share. Beware, Web search results live forever or seem to.
Looking to manage some Google results you don’t like, check out this witty and helpful article. From The Wall Street Journal, “It’s Me (As Seen on Google)” by Julia Angwin.