As seen in this photo from the OfficeMax site, overlay screens (also called lightboxes or hoverboxes) are images that appear on top of a webpage. Overlays are often used to encourage visitors to sign up for a mailing list. While you may yourself, feel these “pop-ups” to be annoying and disruptive, research consistently shows them to be very effective. For example, eConsultancy reports an average overlay will increase opt-ins by up to 400%.
But as with any marketing tactic, results depend on care in execution and design, as well as testing with your target customers. Here are a few tips to create an overlay that works for your business:
Finally, here are some resources on overlay plugins for the WordPress platform:
There are kernels of wisdom that always ring true, like it’s best to wait 30 minutes after eating before trying to swim, and never trust auto-renew. But there is another one that should be added to the mix—and that is that you can’t be truly successful as a small business until you convert your website visitors into solid leads. How do you do that, you ask? You can accomplish this goal with four easy tools.
They’ve got questions, you’ve got answers. Help your customers and prospects realize your business meets their needs by giving them the means to contact you quickly and easily. For your form, remember less is more; the less you ask of them, the more people will give.
“Out of sight, out of mind” is important to keep in mind when it comes to your customers. Go to where the people are. If you aren’t connected to Facebook®, Twitter®, LinkedIn®, Pinterest® or whatever other social networking site your target audience frequents, get connected with them now. You have the potential to exponentially expand your base with every “like,” “retweet,” and “share” between your customers. Make it easy for your customers and prospects to connect with you by adding social media widgets to your small business website.
??People visit your website because they’re interested in the products or services you offer. Nudge them toward the next step by using calls to action—short, compelling offers that request an action on the visitor’s part in exchange for something they want. Examples include:
Just like friends, new customers are great, but repeat customers are even better. Unlike friends, though, they don’t want to hear from you all the time. Target specific groups with distribution lists and customizable campaigns, and keep track of your open rates to discover what customers respond to. One important note: Always make sure recipients have opted in to your email campaigns so you don’t get tagged as “spam.” You can learn more about the ins and outs of email marketing here.
By utilizing these few simple tools, you could see a huge increase in your profits. Your customers want to buy your products, so make sure you are making it as easy and as enticing as possible for them to choose you as the business they give their hard-earned money to.