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Marketing: Online Networking with LinkedIn & Xing
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A great way to market yourself and your business online is by participating in online social networks. Over the next three weeks, I’ll discuss three sites you should participate in to reach more clients, develop your brand and grow your business.

LinkedIn xing   xing
LinkedIn / Xing

LinkedIn and Xing share the same basic premise. Both sites provide a platform for professionals to showcase their accomplishments, while providing opportunities to connect with others. One of the only major differences is that LinkedIn is concentrated in the US, while Xing reaches a more global audience. Based on your target market, register for one or both. Just make sure you’re dedicated to keeping your profiles current.

Neither site requires much to get started. Create an account, add your professional information, upload a nice picture and then start searching for everyone you know. To increase your network, look for classmates, colleagues, friends and join related groups. You can also customize your profile with applications, such as the WordPress streamer on LinkedIn that automatically shows your latest blog posts.

Resources:
Online Business Networking: 2 Horse Globalization Race
Xing Integrates with ZoomInfo, to Overtake LinkedIn
Understanding Xing: Networking Review
Why Entrepreneurs Should Use LinkedIn

Ten Ways to Use LinkedIn

Jacalyn Barnes, SCORE
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SCORE
For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it.
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Finance: Stop the Outflow of Cash
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Q: How do entrepreneurs slow the flow of cash out of their businesses?

A: We are in a recessionary economy. As an entrepreneur, have you tightened your spending? Have you cut over-spending? Customers feel the pain much later than you. Now is the time to act. Don’t wait any longer. Be sure your expenses are in line with revenue. Don’t just pay bills with business as normal. In a recession, a vigilant look at expenses can keep cash flowing longer & can help you weather the recession. Don’t build up inventory. Sell off old inventory. Limit travel to client-focused trips. Don’t build up office supplies. That counts as money spent and just sitting on the shelves, not helping you make a sale.

For more help on how to cut costs and tighten your budget, Find SCORE near you or Ask SCORE online.

Barbara Lippard, Guest Blogger
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