Recent Posts


Planning: The 30- 60- 90-Day Plan
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As an entrepreneur, there are moments and days where the list is overwhelming of what needs to be done to drive cashflow and growth. A tool I use successfully to stay on course is a 30-60-90 one page tool. Simply put, it is:

  1. the top 3 areas that I need to get results
  2. the top 2-3 actions to the area
  3. who around me is on point
  4. when does the action need to be completed within the next 90 days

SAMPLE: KEY AREA – MARKETING

Action Area

Who

When

Draft New Campaign

Marketing Director

30 Days

Create Blog

Webmaster

90 Days

Implement Adwords

Marketing Coordinator

60 Days

 
As a CEO, the first year is heavily focused on: building revenue, building the team or partners, and closing investors or building cash from a second source. In a tough economic environment, such as in 2008, I have had quarters that I am raising capital externally and quarters that I am building a second channel of sales.

Bottom line, whether handwritten or typed, this is my clear plan. And, my key players are on point with me to drive these results. As an early stage company, you cannot execute every idea, but you must execute the key actions.

Lisbeth McNabb, Guest Blogger
View more posts by SCORE’s Guest Bloggers

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Success: Change the Way You Look at Business
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Owners of new and growing small businesses today know that the conditions of a business can change, as we have seen with the current economy. The technology that was cutting edge last year is now outdated, or worse, obsolete. Buyer moods can swing dramatically and marketing strategies are constantly changing as we need to think of ways to save money. Anticipating trends can be extremely valuable in keeping you current on everything from sales strategies and customer needs to technology tools and the general economy. Business is not growing and the challenge is what can be done to sustain, change will be inevitable and small business owners should constantly look ahead and think about ways to change the way they do things. The more you test the winds of change, the better your chances of success down the road.

  • Always try to set your business apart by doing things that the customer may not expect.
  • What do your customers need now in this economy as everyone struggles to make it?
  • Add value to your service, what can you offer that is recession proof?
  • Think about something that your customer needs that is essential to their business growth. Try to think about the next new trend.

Not all customers are created equal. Some are more valuable and loyal than others, and those are the ones you should pay the most attention to with special savings and service offers. And don’t expect loyalty from employees. As American society becomes ever more mobile and labor shortages worsen, studies have shown that workers will not stay on a job for more than three years. People are always looking for their next opportunity. Advances in technology will continue to radically change how small companies do business.

You will need to keep up. Small business owners who know how to acquire and manage information will achieve the most success. Capturing and analyzing data about customer needs, wants, behavior and how they use your product or service will become increasingly critical. Always ask customers what they want and always exceed your customers expectations. Let me know if there are other things that have worked for you?

Julie Brander - Business Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business.
www.scorenewhaven.com | @juliebrander | More from Julie

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