If you are a retailer, this is your time. Take two hours this week to look at how you’re doing for the holiday season. Make a mini-plan now to refresh your store windows every Monday between now and the new year. Foot traffic attracted by your displays can create energy and impulse buys.
To help rev up your energy:
Get tips on business vision from mighty entrepreneur Robert Kiyosaki, author of Rich Dad, Poor Dad. Free to you thanks to our interview. Get Download.
Free offers are interesting. Use them sparingly, but offer something of value. In retail, this loss leader generates excitement, interest and the sense that you really get your customers & their needs.
I have a free offer for you. Visit the SCORE landing page to find out about our Free 1 Gig USB Drive. Visit page to Contact us (hint: link at end of page) to be one of 10 who get a free drive each week in December. Visit December offers.
Always free and confidential…SCORE business advice. It’s what we are all about connecting you with experienced business experts as mentors. Give SCORE a try. Ask SCORE online.
Visit next Wednesday for a post on sales forecasting.
Many businesses are living in the old media world, but other businesses, which already have a social media presence, see customers and markets in an added dimension. So said Dave Friedman, president of the central region of Razorfish, which helps companies build great brands by creating great experiences for customers. I heard him speak recently in Chicago. He’s got 4 steps a company can take to move into social media, into that new dimension.
1. Give customers a voice. Your customers are talking about you. It’s either behind your back or to your face. How do you find out what they are saying? He mentioned subscriptions to Neilson’s Buzzmetrics and JD Power’s Umbria. Another example which I just set up for SCORE is the CompanyBuzz application in Linkedin. But what Friedman really means is to create ways for customers to talk in your space — on your website, in blogs, maybe in your own social network.
2. Set your content free. Let customers rate your products, the editorial content on your website, your videos, your ads, everything. Fix items with the lowest ratings, the 1′s and 2′s. And show ratings, both individual and consolidated, to everyone. One of Friedman’s examples was something I had not noticed — the New York Times encourages readers to add social bookmarks to articles and incorporate the headline and first sentence on blogs and websites. The Times also lists articles most emailed and most blogged.