Recent Posts

Marketing: Web Tools to Customize Online

Customize Your Web Site Free Online Favicon Creator
A favicon is that personalized image that appears near the URL in the address bar of your browser. This is an excellent way to brand your site

While there are plenty of Web sites that assist you in creating a favicon (i.e., favorite icon), is my personal favorite. You can import an image or just freehand it with the easy-to-use design tools. Plus, it’s absolutely free.

Here’s a sample favicon that I created for a friend using A favicon I created for a friend using

-Jacalyn Barnes, SCORE
View more posts by Jacalyn

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Web: Social Networking for You and Your Company

How are you using the social networking tools available in LinkedIn, Facebook, Yahoo! Groups,’s Network Circles, and other online tools? I get asked questions about online and social networking more than any other after I am introduced as a former key player or as the CEO of, a professional community of tools and networking for women.

Here is an example of how I use LinkedIn to network effectively online.

Pick an objective and be disciplined in the pursuit.

Objectives. My four main objectives are to 1) to network with people I know directly 2) to develop new business for my company, 3) to hire people for my company and 4) to mutually help others in my direct network for their goals.

I use LinkedIn to stay connected to my direct network. (When I was in a larger company I would work with an HR leader to contact within my Linkedin network). People change companies and email addresses at such a high rate. LinkedIn helps me to stay in touch, update info and learn of progress.

Discipline. When I sign into LinkedIn, I am focused on reconnecting with specific people, companies, titles or areas. I catch myself when I begin to wander or spend excess time poking around the site. Some meandering and browsing is productive, but with balance between time spent and achieving my objectives.

I also use other social networks, but I think the key is balancing the objective and the discipline. This includes social networks which I visit in order to learn, explore and stumbleupon ideas. But, that discussion is for another blog post.

Lisbeth McNabb, Guest Blogger
View more posts by SCORE’s Guest Bloggers