Web 2.0 marketing is messy, inefficient, slow, and sometimes painful. It requires lots of typing, some self revelation, and a vastly expanded playing field. On top of that, when you get a bunch of customers together, you can’t focus on selling them.
Yesterday’s article in the Wall Street Journal describes “The Secrets of Marketing in a Web 2.0 World.” They provide the standard outline of how it’s done, and how it’s working. I’m now going to tell you why it’s hard.
As a SCORE counselor, I see many startups and small businesses struggling to figure out how to market online. So I decided to take 2008 and try these new techniques myself to market on behalf of our chapter, SCORE Chicago. By standing in the clients shoes, I thought I could provide more practical advice.
I started blogging, I podcasted, I joined Facebook, Twitter and Linkedin. I created Flickr and YouTube accounts. I created online press releases and set up social networks. And I wrote a series of blog posts which gather how-two links on web 2.0 marketing techniques in my Online Marketing Series. I’ve written 18 posts on How to Start a Social Networking Website.
So people say to me, “I’m now on Linkedin. I’ve set up a business profile on Facebook. Nothing happens. What’s going on?”
Here’s the problem, the challenge. All this requires an uncomfortable shift of mindset and focus. Take it from one who’s been drinking the web 2.0 Kool Aid and trying to adapt. more…
This time of the year always reminds me of a physical education teacher I had. We had to put on our PE clothes and she would tell us to go outside for COMPULSORY FUN. It is the holiday season, but after the first flush of parties, I begin to wonder if I am having fun sharing yet another puff pastry with someone I see once a year or else with someone I see every day at work. That is when I have to push my thoughts to go beyond the party stage and to the outside sharing stage. By that I mean sharing with someone who can’t possibly return the favor. Good time of the year to give the gift of personal time and treasure to others in shelters, nursing homes, children in the social services homes, etc. The truly amazing thing is by giving we receive so much that sometimes it becomes an all year habit. Not a bad idea.
Real fun starts in the heart and goes to the brain. I tried it and it works. Have you?
Have a meaningful and joyful holiday season.