How are you using the social networking tools available in LinkedIn, Facebook, Yahoo! Groups, w2wlink.com’s Network Circles, and other online tools? I get asked questions about online and social networking more than any other after I am introduced as a former match.com key player or as the CEO of w2wlink.com, a professional community of tools and networking for women.
Here is an example of how I use LinkedIn to network effectively online.
Pick an objective and be disciplined in the pursuit.
Objectives. My four main objectives are to 1) to network with people I know directly 2) to develop new business for my company, 3) to hire people for my company and 4) to mutually help others in my direct network for their goals.
I use LinkedIn to stay connected to my direct network. (When I was in a larger company I would work with an HR leader to contact within my Linkedin network). People change companies and email addresses at such a high rate. LinkedIn helps me to stay in touch, update info and learn of progress.
Discipline. When I sign into LinkedIn, I am focused on reconnecting with specific people, companies, titles or areas. I catch myself when I begin to wander or spend excess time poking around the site. Some meandering and browsing is productive, but with balance between time spent and achieving my objectives.
I also use other social networks, but I think the key is balancing the objective and the discipline. This includes social networks which I visit in order to learn, explore and stumbleupon ideas. But, that discussion is for another blog post.
Do a business budget to determine where to cut back on all expenses.
Business owners must be cautious and conscious of where all the money is being spent and to think about ways to save. Have your accountant help you with money saving tips and always know that once you spend money it is not always easy to make it back. Always consider when you spend there should always be a return on the investment. Let me know other money saving tips that have worked for you.