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Marketing: Web Tools to Grade Your Site


HubSpot’s Website Grader: Web Site Evaluator

This is truly an amazing tool. It “grades” your Web site using over 50 different variables, including your meta data, social networking efforts, conversion rates and much more.

The program can even perform a cross-analysis of your competitors’ Web sites. The feedback and recommendations it provides are extremely insightful and can help any entrepreneur improve her small biz Web traffic.

-Jacalyn Barnes, SCORE
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For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Success: Tip 1 – Your Industry, Your Playground
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tip_no1Early in my career, after I’d helped my first few hundred people discover new career paths, businesses and organizations to launch into, I found myself wondering why different industries fascinated me so much. It didn’t matter whether the topic was entertainment, finance, apparel, aerospace, publishing, technology, food service, fitness or stranger stuff like neutraceuticals, biofuels or nanotechnology! Every industry was a totally different world with different experts, jobs, media, events, publications, education centers, trends, definitions of success, terminology and even dress codes! And every single one is packed with opportunities as limitless as your imagination.

As if all that wasn’t intriguing enough, there are endless ways you can find or invent opportunities in any combination of industries. For example, take animals. With a traditional eye, you’d probably think your career options might include pet stores, veterinary medicine, breeding and boarding. But cross a love of animals with the many other ways you can serve them and their owners and you get: clothing for pets (apparel); gourmet pet bakeries (food service); organic health supplements (neutraceuticals); magazines and books (publishing), animal tracking devices (technology) and so on. With a little creativity you can have a field day coming up with ways to play in this world.

One day, my good friend Bob Cohen from the Harvard Office of Career Services explained to me the difference between “function” and “industry”. Simply put, function is what you do, industry is where you do it. Your industry, he explained, is your playground. It’s the world where you can have the most fun doing what you do best. more…