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Marketing: Small Business Retail Success

blog_woman_retail_therapyRally Your Retail Sales

The recession is turning a corner. June is the time when retailers are planning for the fall season and holidays.

Here are some tools to help.

Tips from Retail Guru Pam Danziger.

New tips for start-ups and features for retailers.

Check out the article: 12 Surefire Ways to Increase Your Retail Sales.
Connect with a SCORE Mentor: Ask SCORE for Advice online.

Christine Banning, SCORE
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For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Marketing: Would You Hire a Shy Salesperson?

Sales. It’s all About Motivation.

As many of you know, my theory is that shy people make better net workers because they tend to listen to their prospects more than talk at them. I was thinking about this the other day and it occurred to me that this may relate to sales people, also.

Since we know that the two most important components of sales are: 1) listening to the prospect to determine their needs and 2) building relationships–why would the theory work? The only major objection I came up with is would they be too shy to ask for the order? That part I haven’t figured out yet, but since I have heard that good sales people are made and not born and if you could train shy people to ask for the order wouldn’t that be a perfect combination? Seems like an interesting thought.

I asked a friend what she thought about my theory and her comment was that I could test it in my company, but not hers. She is definitely not buying into my shy salesperson theory. Which is another interesting twist as she is very outgoing and almost what I could call aggressive so it made me wonder if a shy person would make her uncomfortable.

I’d like to toss it out to you the readers of this theory, what do you think?

Would you hire a shy person and if you are a shy person would you be up for ‘asking for the order’ training?’ Or am I just thinking too much?

Betty Otte, SCORE Orange County
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