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Web Marketing: Meta-Post on 18 Online Marketing Techniques

Internet Marketing Series

Online Marketing ROIIn July of 2008, I discovered Anita Campbell’s graphic on online marketing ROI, or internet marketing priorities.  SCORE Chicago clients were coming to us, overwhelmed by all the different possibilities.  They asked which were the most important, and which fit their types of businesses.

After seeing Anita’s graphic, I realized I knew about some techniques but not others.  So I set out to explore each on behalf of small business clients of SCORE Chicago.  In the process, I wrote this series of blog posts to provide basic links, further references and sometimes my own experiences.  To make the posts fun, I tried to find YouTube videos as well as text explanations.

It’s taken me ten months to complete these 18 posts.  I’ve now done podcasting, joined voting sites like Stumbleupon and Digg, signed up for affiliate programs.  I’m on Facebook, Twitter, and MySpace.  I’ve learned much more about email marketing, about search engine optimization.

I started out with a rigid format, but gradually changed it to provide meaningful, organized links and annotations.  So, Anita, I’m a bit late but I’m turning in my assignment. more…


Contest: Startup Nation’s Home-Based 100

What’s It All About?

Startup Nation Homebased 100
The third, annual Startup Nation Home-Based 100 ranks outstanding home-based businesses across the US in ten categories. This year’s categories are:

The judges’ decision-making process will be influenced by the following factors:

  • How well your business fits the category.
  • The quality and completeness of the description about your business and the case you make for it. Your passion, achievements, creativity, integrity and/or humor may be instrumental factors.
  • The popularity of your entry based on number of popular votes received.


For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


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