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Customer Service: Do Your Customers Know You Laugh?

j04003551I tell my SCORE clients to have fun with their businesses.  When my business career started (don’t ask how long ago that was!), we as business women wore navy suits with red silk scarves and all tried to be little men.  Life was very serious and not much fun.  Then I began to realize the person in the navy suit and red silk scarf wasn’t me and I didn’t like her.  So, I still wore the navy suit (money was tight), but changed to colored blouses sans the red silk scarf.

Funny thing happened.

I began to lighten up, have fun, laugh and business picked up.  My customers began to see me as a personality and they liked what they saw.  I noticed that when I laughed and smiled, they laughed and smiled.  We always talk about how important networking is in building our business, but I think we forget to talk about the fun involved in building those relationships. If you are not having fun with your business maybe you are taking yourself too seriously and chances are your customer relationships are not as strong as they could be. We like to be around  people that make us feel good – how do your customers perceive you?  Are you fun to do business with?  Are they glad to see you?  Let me know your thoughts.

-Betty Otte, SCORE Orange County
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Contest: Win Free PR for Your Biz
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Spring is in the air…so are more opportunities to win! With the economic slump and the credit crunch, business contests are great ways to win free PR for your biz. Even if a contest doesn’t offer cash, the exposure is often worth its weight in gold. And, with the What Works for Business Contest, you have the chance to win monthly!

How it Works:
Simply submit a brief description of a challenge your business faced and how you solved it. The winner will be determined by popular vote during the last two weeks of the month.

Check out the Web site    |    Enter to Win    |    Meet Past Winners

I particularly like this contest because it rewards innovation and ingenuity. So what are you waiting for? Apply today. And, send me any other biz contests or competitions you find.

Other Upcoming Small Biz Contests:
Intuit Biz Story Competition
Grand Prize: $25,000 grant and $2,500 in products
Deadline: March 23, 2009
Dell Small Biz Contest
Grand Prize: $50,000 in Dell products and services
Deadline: April 3, 2009
Women 2.0 Startup Competition
Grand Prize: Win a meeting w/ Michael Moritz (Sequoia Capital) and more
Deadline: April 10, 2009

-Jacalyn Barnes, SCORE
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For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE