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Marketing: Finding Your Voice on LinkedIn

Be Positive. Be Yourself.

MicrophoneLinkedIn has more than 40 million users in 170 industries.

If this is new to you, here’s the quick version. LinkedIn is an online, social network primarily for business.

Visit, Create a profile with your name, picture and info about your career background. Then, you can send invididual email invites or load in your email contact list to be part of your online network.

This gives you a way to assemble close and acquaintance business connections in your own online, address book. Very basic. Now here is the beauty of it.

Improve Your Google Search Results: When you set up your profile, you can create a custom URL that has your first and last name. This will show up in Google results after about 48 hours and helps clients find you online.

Share Your News. You can post a sentence update about yourself, your business, an event that your connections see. You can share valuable info with contacts, without multiple emails. Just a simple weekly update.

Ask Questions/Answer Questions. You can learn from the 40 million users by asking your questions. You get many answers and can choose what helps you the most. SCORE mentors are online and often answer small biz questions.

Get Recommendations. You can send individual messages to your contacts asking for a reference. These testimonials are powerful on LinkedIn. This is a way to show that you and your business are excellent.

Be courteous. If you want to reach out to someone with a business idea, send an InMail message via LinkedIn. Many folks use a personal address with their profile, send personal messages not pitches to that address.

You will find a SCORE group online. Search groups and join us. 
It’s free. Sign up for LinkedIn.

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Technology: Create a Customized Twitter Background Using PowerPoint (with Video Instructions)

Optimize Your Social Media Sites Using PowerPoint

I use PowerPoint for all of my graphics projects. A designer will laugh at this because they probably use software such as PhotoShop to handle complex projects. Well, I don’t know PhotoShop well enough to whip out something fast, but I know just about everything that PowerPoint can do. And for the types of projects I have, I’ve figured out how to get them done fast using this software I already have.

My latest project consisted of changing my Twitter background for my main Twitter account, and another one here @ digitalbreaks. Here’s how I did it.

Twitter Background 20001

Ready PowerPoint for Your Design

  1. Decide on your color scheme, matching your Website, blog, etc. (or not), and sketch out a rough design. (Here are some charts that show you Web colors that match.)
  2. In PowerPoint, resize a landscape slide to 20” Width and 12.5 inches Height (click the File menu, Page Setup). Depending on your monitor and resolution, you may have to reduce the Zoom level in order to see more of your slide (zoom in and out as you need to see more detail).
  3. Either from Slide Master view or directly on the slide, change the color of your background. Make it more interesting by using two colors and experimenting with Shading styles (click the Format menu, Background, down arrow to Fill Effects, Two colors (then click the down arrow and choose colors). Try the different Shading styles. My @ peggyduncan Twitter background is a dark blue and white with the Shading style, From title.

Here’s a Video – Part 1


I'm a productivity and technology speaker, trainer, author, and consultant. I own The Digital Breakthroughs Institute in Atlanta GA.


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