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Marketing: The Importance of Your Business Card

Finding the Right Image

Look at other business cards and identify your likes and dislikes, your business card reflects who you are, it captures the essence of your business image.

Consider an eye catching logo, graphic or picture if appropriate.
A business card should:

  • Have your business name that is clear and easy to read Have a tag line to convey the benefits at a quick glance
  • Must be printed on heavy card stock
  • Can be printed on both sides for additional information/appointments
  • Always include your name and title, address, phone number, fax number, email address and website.

Carry at least 20 cards at all times and hand to everyone you meet

Please share ideas that you have used on your business cards that have been effective in your business.

Julie Brander - Business Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie


Marketing: Active Listening for Entrepreneurs

Listen First for Understanding

“Seek first to understand, then to be understood,” Steven Covey, Seven Habits of Highly Successful People.

Fully 75 percent of people are extroverts, according to the Myers Briggs Type Indicator. It means most of us are more likely to talk than listen.

As an entrepreneur, your ability to listen to clients, advice, the marketplace and trends all help you make good decisions. Here are some ways to listen and build success:

What is active listening? Learn more.
Learn through listening. Advisory board article.
Making the sale. Eight tips by Rieva Lesonsky.
Getting a mentor on your team. Ask SCORE online.

Share your comments. We’re listening to you.

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


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