Recent Posts


Marketing: Create a Successful Biz Blog
2 Comments

Before you launch a business blog, there are a few questions you need to ask yourself.

istock_000003660443xsmall


STRATEGIC PLANNING

  • Why do you want to start a blog?
    Is it to drive traffic back to your Web site? Increase buzz around a new product or service? Create brand recognition? To be viewed as an expert in your field? Remember, a blog is a tool to facilitate a set of business objectives. Pinpointing your main goals will make your blog more effective.
  • How often can you guarantee that your blog will be updated?
    The quickest way to loose credibility in the blogsphere is to update infrequently or inconsistently. It’s better to start out with a few set days and times (ex. Tuesdays and Thursdays at 8:00 am) and then slowly increase your publication schedule. The more frequently you publish, the higher your search engine rankings.
  • Who will contribute to your blog?
    Is it only you? Or your team? Maybe, guest columnists? If it’s more than just you, make sure to have a set schedule so that everyone knows what is expected of them. There are numerous ways to be creative if you don’t have a lot of bloggers, but again, the key is consistency.
  • What blogging platform will you use?
    Will you self-host? Do you want to customize the CSS? Do you want to map the blog to your business’ domain? Are there any special features or widgets you want to be able to add to the blog? All of these questions are important to help you find the best blog provider for your needs.

 

Now that you’ve answered these questions and have gotten your blog up and running, it’s time to focus on content.
more…

SCORE
For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it.
www.SCORE.org | Facebook | @SCOREmentors | More from SCORE

Comment

Grow: Creating Global Business Documents
0 Comments

Last Monday, we discussed tips for creating a global business card. Adding to that c0nversation, I wanted to provide tips for creating business documents, such as annual reports, white papers and proposals that were relevant in a global market. Here are five quick tips to keep in mind when creating business documents for an international audience.

Use a professional. Creating an effective global business document is a complex process. Don’t leave your business image in the hands of an amateur.

Consider your business goals. Evaluating your present and future needs from the onset can reduce costs, time and frustrations.

Develop a standard operating procedure for document creation. This will help to create consistency amongst documents and facilitate future business growth.

Remember that less is more. Try to find one firm that can translate, localize and print high quality documents. Working with fewer vendors can save you valuable time and money.

Think as a foreign reader. Write simply, avoid culturally specific terms and create reference lists or glossaries when necessary.

Be mindful of formatting. When translating, text can expand or contract up to 50% depending on the target language. Create documents that can accommodate the size of the translated text.

SCORE
For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it.
www.SCORE.org | Facebook | @SCOREmentors | More from SCORE

Comment