Like a good ex-librarian, I’m going to point you to links on using Twitter in your business, and give you a brief summary of each. (If you don’t know what Twitter is, watch this short video or click this intro link.)
Here are the categories I used: Why Twitter for Business? Getting Started with Twitter, How to Use Twitter Better, Community Building on Twitter, Local Twitterers, Getting Followers, Deciding Who to Follow, and Other Links.
Why Twitter for Business?
17 Ways to Use Twitter: A Guide for Beginners, Marketers and Business Owners These 17 ways, from Dosh Dosh’s blog, are: personal branding, get feedback, hire people, direct traffic, read news, make new friends, network for benefits, use it as a ToDo list, business management, notify your customers, take notes, event updates, find prospects, provide live coverage, time management and analysis, set up meetings, and acquire votes.
Making a Business Case for Twitter Connie Benson’s case is: customer relations, crisis communications, crowd sourcing, brand building and communications, lead generation, customer references, announcements, and professional networking.
Is the Entreprise Ready for Microblogging Tools like Twitter? Business uses are: emergency broadcast system, knowledge management, training, expert identification, seeing the connectors, inclusion of external stakeholders.
50 Ideas on Using Twitter for Business Chris Brogan gives us: first steps, ideas about what to tweet, some sanity for you, negatives people will throw at you, positives to throw back. Specifically “Be wary of always pimping your stuff. Your fans will love it. Others will tune out.”
Affiliate Marketing on Twitter: Does It Belong? This blogger’s answer is no.
The 10 ways I learned to use Twitter in 2007… (aka Why and How I use Twitter) As a news source, knowledge network, virtual water cooler, way to stay up to date with friends, travelogue, track conferences, pr/marketing tool, learning tool, as fun, daily lesson in humility and brevity.
So, here it is the first day of Hanuka and 3 days away from Christmas. Makes me wonder if anyone is out there until after the 1st of the year. For you one or two brave souls still reading this, I thought we’d talk about blogging. Not so much how to do it, but why do it. Blogging makes you think about who is your audience. Is impossible to contact everyone and when looking for on line associations, takes time and effort to determine exactly who you want to reach. This is a real benefit in any marketing venture and business blogging is by its nature a very effective marketing tool.
After you know who the reader is, need to carefully consider how to reach her. Again, another important marketing tool. What sites do the reader follow and how often? What kind of information is she looking for and how does that relate to your product or service. Now that you know all about her, how can you get her involved? Only 1-2% of blog readers respond so how can you make your content and design so interesting that she wants to comment. Isn’t enough to capture her attention, but need to get her involved insuring her return.
So, why blog? Yes, you want to reach your future clients, but, as important, blogging forces insight into demographics and the lifestyle preferences. In short, helps you know your market. Who is your client? What is your market? Important information for any marketing plan. Do you blog? If so, why are you not blogging me back? Happy holidays.