A fellow business owner had the misfortune of a home break-in. The thieves made off with three of his laptops. Like so many others, he’s taking extra precautions after the fact.
I, on the other hand, am proactive.
I take special care with my laptop because I run my entire business on it. I’m fanatical about backing up all my important data online, my laptop is never out of my sight when I travel, it’s password-protected, and I have a subscription to Computrace® LoJack® for Laptops by Absolute® Software.
This software “tracks, locates, and recovers stolen computers while providing you with the ability to protect your personal information from identify theft,” as stated on their Website. If my laptop is ever stolen, I’ll let Absolute know, and the software goes to work tracking its location. I will also be able to remotely delete all of my personal and sensitive files from the hard drive.
To password-protect a PC or laptop, click Start, Control Panel, double-click User Accounts. You should see where to create a password (make it memorable but hard for others to guess).
I hope I never need this protection, but I sleep better at night knowing it’s in place.
There’s nothing like a swift economic crash to force business owners to immediately go into crisis-management mode. All businesses have scaled back spending, increased business development efforts and have continues of boot strapping to ride out the storm. From times like these come the adage, “never waste a crisis,” and nothing could be truer.
A year ago the business environment was overflowing with opportunity. Now most businesses have experienced decreased profits, increased pressure from delayed payments, reduced or eliminated credit, loss of customers and overall contracting. However, in light of such misfortune, a greater opportunity exists. This requires a shift in thought process. Co-opetition is a counter-intuitive method of practicing business. It happens when you, recognize another business with a similar value proposition. It requires reaching out to another business with a historical competitive advantage and working together to gain market share as partners. more…