Should your business have a presence of Facebook? What does it take to create a Facebook page or group for your biz? What do you do next to promote it?
First, let’s be clear that Facebook users log on mainly to hang out with their friends. They aren’t necessarily in a buying mood. But you can promote your business with low key networking or ads targeted at different demographics.
Here’s my latest roundup of links to posts and videos on how to do it. I include dates because Facebook’s software changes. more…
Favicon.cc: Free Online Favicon Creator
A favicon is that personalized image that appears near the URL in the address bar of your browser. This is an excellent way to brand your site
While there are plenty of Web sites that assist you in creating a favicon (i.e., favorite icon), favicon.cc is my personal favorite. You can import an image or just freehand it with the easy-to-use design tools. Plus, it’s absolutely free.
-Jacalyn Barnes, SCORE
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