With the Internet and globalization, it’s now easier than ever to reach customers worldwide. Take advantage of the opportunities to grow your business. The first step is creating a business card that accurately reflects your brand. Here are five tips to creating a global business card.
Plan for success. If you intend on expanding internationally, strategic planning now can save you a lot of time and money later.
Use a native speaker or certified translator. Words and meanings vary by country so make sure you have a knowledgeable professional assisting you. Online translators are never the way to go.
Localize your card. Make sure the size, colors, fonts and text are culturally appropriate for the countries where you will be conducting business.
Be flexible and patient. You may have to modify your original concept slightly in order to accurately convey the message of your business.
Research how to exchange your card. Learn the cultural context of the business card in your target country and any special procedures that govern its exchange to avoid a deal-breaking faux pas.
Jacalyn Barnes, SCORE
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A. First and foremost, an entrepreneur must have a clear vision of what she is trying to achieve. Vision is about setting direction and dreaming in color vs. black and white. Document and communicate the Vision throughout the company to ensure alignment and focus.
Second, an entrepreneur must clearly understand her own strengths and weaknesses. She should build upon her strengths and leverage other professionals (e.g. accountants, patent attorneys, ad agencies, bankers) to offset her weaknesses. Successful entrepreneurs know when and who to ask for help.
Third, most successful entrepreneurs are continuous learners. They continually develop increased depth and breadth of knowledge through primary and secondary research, through building and leveraging their networks, through participation in professional societies, etc. Successful entrepreneurs know that reaching out to others makes them stronger, both today and in the future.