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Marketing: Twitter Stream on Small Biz for Tips


Q: Just starting off with Twitter?

A: Yes, then follow reputable sources of small biz info.

Get a steady stream of short, 140-character tweets with tips, updates and hotlinks.

Some good small biz sites: @smallbiztrends, @ducttape, @jimblasingame, @susansbtvcom, @cbanningma, @chiefhotmomma (yes, it’s a university project on small biz), @shashib, and @rieva.

Follow @scorementors of course.

On your tweet site, post news about your company and cool tips. Dip your toe in the twitter stream. Visit Twitter.

Christine Banning, SCORE
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For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Franchise: Purchase Factor #3
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Continued, Top 5 Buying Factors when Purchasing a Franchise

Today, we will cover SUCCESS and FITTING YOUR IMAGE.

Most people get into franchising to be successful. They usually have a dream and are trying to fulfill that dream. Success is in the eyes of the beholder and it means different thing to different people.

In fact, according to the U.S. Department of Commerce, 95 percent of franchises are still in business after five years. Compare that to less than half of traditional start-ups are reportedly still in business five years later. Due to the high satisfaction ratings, it is not surprising that nearly two-thirds (65 percent) of the franchise owners said they would purchase the same franchise again.

As you can see, most feel that they are successful but you have to determine what success means to you. Your next step is determine the franchisees in the franchise that you are researching are achieving the goals that you would set for yourself and living the lifestyle that you would like to lead.

If you find that only the top franchisees are successful in your mind, then take the advice of putting the franchise to the side and start looking at others. Chances are you are not going to be the top franchisee in that system. I certainly hope you are, but it is better to be conservative and play it safe.

Remember, define success and make sure the franchisees are achieving the success that you have defined for yourself.

Jania Bailey, Guest Blogger
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