For some people this is a big category and for others it is not. Some people could care less about what other people think about them and others it is a big factor. Others are easily influenced by what others think. This is what we call peer affirmation.
People seeking affirmation from their peers will talk to anyone about what they are thinking about and planning to do. If the others agree and go along with it, then they will keep moving forward. If not, then that business is most likely going to the wayside.
There are definitely some very “sexy”, “white-collar” franchises out there. We are always on the hunt for them, since they can be very affordable and can do quite well for the right people. However, they sell very quickly.
Some franchises do not look very prestigious from the outside. After investigating them and seeing the growth opportunities that can exist, they can become very prestigious.
Almost all clients who come to FranNet are thinking that they know the business that they want to buy. They will most always end up buying something totally different and one that they never even knew was out there. It still needs to meet their prestige factor though, whether the factor exists for them or not.
So, safety, affordability, success, fitting your image, and prestige are the top 5 buying factors of buying a franchise. All of them must be answered to your satisfaction to say yes to that business. Jot them down on a piece of paper and weigh them against the franchise(s) that you are researching. If you can come up with answers to all of them, you are most likely making a well-informed and educated decision.
Now that you are experts, go out there and do your research. More importantly go after your dream!
Today, we will cover FITTING YOUR IMAGE.
Is the franchise you are researching fit your image and will you feel good about what you will be doing? Sometimes you need to slow down and ask yourself, will you be happy with the franchise? Only you can answer this question. If you are not sure about something, then make a list of questions and concerns and do some more research. If you come to the same conclusion that is not what you are looking for then move on to another franchise.
You definitely need to be happy with yourself and the franchise that you are considering, otherwise just the opposite will most likely happen. You will be doing things you do not want to do and therefore you will not do them and the business will suffer.
Do yourself a favor and ask yourself if you will be happy and do you have a good self-image of yourself in that franchise.