Your web site is an intregal part of your small business. There are many things you can do to increase the number of people that visit your site. One key strategy is optimizing your site so that it will appear on the first few pages of a search engine, such as Google or Yahoo!. This is known as search engine optimization (SEO). Below are a few SEO do’s and don’ts. Click on the articles below to view more information on each topic.
From, “SEO Tricks: What Not to Do.“
What SEO tips have you found that work well for your business?
Recently, I was talking with a male entrepreneur whose company markets to women business owners. He had some insights about how women entrepreneurs operate that had me nodding in recognition.
First, women take time to build relationships. Second, we love to gather tons of information before making a decision. And third, we rarely buy without getting input from other women first. All these ways of operating made sense to me, but as we talked, I also began to see their downsides.
Relying on recommendations can lead you to buy something that’s great for your friend, but not so good for you. Gathering data is smart, but it’s easy to gather so much that you get overwhelmed. And building relationships is important, but sometimes you can’t afford to “take it slow.”
I left our meeting with a new appreciation of how important a male perspective can be. Next time you’re pondering a decision or stuck in a situation, consider getting some input from men. Whether it’s your significant other, a business colleague or a key employee, most likely, a man will have a completely different perspective on the issue–and you’ll gain a new insight that can get you over your hurdle.