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Marketing: Social Media

Twitter Emoticons and Questions For Business Intelligence & Prospects

Identify negative tweets about your company and questions in your niche on Twitter to beef up your business intelligence and find new prospects.

This is the third of a three-part Twitter research tutorial, in pictures. I’ve created screen shots that relate to my nonprofit, SCORE Chicago, to use as examples.  SCORE, “Counselors to America’s Small Business,” offers free business counseling and inexpensive business workshops to entrepreneurs and small business owners.  One of our most important keyword phrases is “business plan Chicago.”

Tracking Emotion and Opinion on Twitter

Emoticons like  :)  and :(  have moved from email and texting to Twitter. If users add them to their tweets about your brand or business, you can narrow your search to tweets with positive or negative feelings. Here are people unhappy about their business plan….

business plan - negative sentiment

Of course, you can also locate tweets with a question mark, which might be a prospect in need of your product or service… more…


Manage: ‘Tis the Season to Get the Help You Need
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Don’t Go It Alone. Ask SCORE for Advice.

iStock_000005633842Medium_nobckgrdWith the holiday rush upon us, the new year a few weeks away and tax season immediately following, there’s a lot for a small business owner to do.

This time of year can cause stress and burnout for many entrepreneurs, but it doesn’t have to. The business mentors at SCORE are here to help you not only survive, but thrive.

SCORE Association, SCORE
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For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


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