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Marketing: Tips for Designing a Better Business Card

When I got back to my office after a few conferences, I started reviewing some of the business cards I’d collected. I kept noticing the same, common missteps business owners continue to make. Here are a few:

  1. No email address makes it look like you’re behind the times.
  2. No physical address says you’re fly by night.
  3. Cheap paper says you’re a small-time operator.
  4. Type is too small to read without a magnifying glass.
  5. Background is too wild and text impossible to read.
  6. Design is pitiful and ignores all the rules.
  7. Unnecessary words such as “email” before the email address, “Website” before the URL.
  9. Coating on both sides that makes it impossible to take notes on.
  10. Vanity phone numbers such as 400-488-PHONE (not a real number). Don’t make me have to work to call you. Please also include the actual numbers.
  11. Crazy, wild designs that make it impossible to scan.

Your business card is part of your marketing team, and it needs to be dressed and looking like you mean business. Take a look at yours. Are changes needed?

Related Posts
What Does Your Business Card Say About Your Business – Peggy Duncan
What Does Your Email Address Say About Your Business? – Peggy Duncan
Networking with Business Cards – Christine Banning
Business Card Etiquette? – Betty Otte

Peggy Duncan, SCORE Atlanta
View more posts by Peggy

I'm a productivity and technology speaker, trainer, author, and consultant. I own The Digital Breakthroughs Institute in Atlanta GA.


Women: Pay it Forward
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Inspire Young Women to Succeed as Entrepreneurs

women_bizAs women business owners, we’ve come a long way—but we still have quite a way to go. Despite the astounding growth of businesses owned by women, a recent study by the SBA’s Office of Advocacy, Self-Employed Women and Time Use, found that women are 57 percent less likely than men to start their own companies.

What can you do to change these figures? If there are girls or young women in your life (daughters, nieces, family friends), help plant the seeds of entrepreneurship early and often by talking to them about business ownership. Wherever your life touches the life of a younger woman—whether that’s a Girl Scout meeting, your child’s elementary school or at your own business—find ways to encourage young women to consider entrepreneurship as an option.

Start your own version of “take your daughter to work day”, offer to speak to girls’ and young women’s organizations, take a young intern under your wing. Most of all, don’t just tell them, but show them, the joy, excitement and pride of building your own business. When you love what you do, it can’t help but rub off on others.

Rieva Lesonsky - CEO, GrowBiz Media
Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. | @rieva | More from Rieva


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