When I got back to my office after a few conferences, I started reviewing some of the business cards I’d collected. I kept noticing the same, common missteps business owners continue to make. Here are a few:
Your business card is part of your marketing team, and it needs to be dressed and looking like you mean business. Take a look at yours. Are changes needed?
What Does Your Business Card Say About Your Business – Peggy Duncan
What Does Your Email Address Say About Your Business? – Peggy Duncan
Networking with Business Cards – Christine Banning
Business Card Etiquette? – Betty Otte
As women business owners, we’ve come a long way—but we still have quite a way to go. Despite the astounding growth of businesses owned by women, a recent study by the SBA’s Office of Advocacy, Self-Employed Women and Time Use, found that women are 57 percent less likely than men to start their own companies.
What can you do to change these figures? If there are girls or young women in your life (daughters, nieces, family friends), help plant the seeds of entrepreneurship early and often by talking to them about business ownership. Wherever your life touches the life of a younger woman—whether that’s a Girl Scout meeting, your child’s elementary school or at your own business—find ways to encourage young women to consider entrepreneurship as an option.
Start your own version of “take your daughter to work day”, offer to speak to girls’ and young women’s organizations, take a young intern under your wing. Most of all, don’t just tell them, but show them, the joy, excitement and pride of building your own business. When you love what you do, it can’t help but rub off on others.