If you are a retailer, this is your time. Take two hours this week to look at how you’re doing for the holiday season. Make a mini-plan now to refresh your store windows every Monday between now and the new year. Foot traffic attracted by your displays can create energy and impulse buys.
To help rev up your energy:
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Free offers are interesting. Use them sparingly, but offer something of value. In retail, this loss leader generates excitement, interest and the sense that you really get your customers & their needs.
I have a free offer for you. Visit the SCORE landing page to find out about our Free 1 Gig USB Drive. Visit page to Contact us (hint: link at end of page) to be one of 10 who get a free drive each week in December. Visit December offers.
Always free and confidential SCORE business advice. It’s what we are all about connecting you with experienced business experts as mentors. Give SCORE a try. Ask SCORE online.
Visit next Wednesday for a post on sales forecasting.
People do business with people they know, like and trust. It is your job to validate the trust they place in you. Think about your customer base. How many really good customers do you have?
The 80-20 rule applies here. Don’t spend 80 percent of your time on the 80 percent of occasional customers. Consider the top 20 percent of loyal clients and provide something important to them–80 percent of your time. Increase your value to them by generating mutual loyalty and trust.
How do you add value? Not sure, talk it over with a SCORE mentor.