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Sales: Getting Your Ducks in a Row

Time to Wrap up 2009 Sales

By December 19th, the sales year is pretty much over for most businesses. If you have proposals waiting for approval, seek the signature and that deposit in 2009. Get some revenue on the books and some business in the door for 2010.    


If you are a retailer, this is your time. Take two hours this week to look at how you’re doing for the holiday season. Make a mini-plan now to refresh your store windows every Monday between now and the new year. Foot traffic attracted by your displays can create energy and impulse buys.

To help rev up your energy:

Get tips on business vision from mighty entrepreneur Robert Kiyosaki, author of Rich Dad, Poor Dad. Free to you thanks to our interview. Get Download.

Free offers are interesting. Use them sparingly, but offer something of value. In retail, this loss leader generates excitement, interest and the sense that you really get your customers & their needs.

I have a free offer for you. Visit the SCORE landing page to find out about our Free 1 Gig USB Drive. Visit page to Contact us (hint: link at end of page)  to be one of 10 who get a free drive each week in December. Visit December offers.

Always free and confidential SCORE business advice. It’s what we are all about connecting you with experienced business experts as mentors. Give SCORE a try. Ask SCORE online.

Visit next Wednesday for a post on sales forecasting.

-Christine Banning, SCORE
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For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Customer Service: Building Trust

The 80-20 Rule

People do business with people they know, like and trust. It is your job to validate the trust they place in you. Think about your customer base. How many really good customers do you have? 

The 80-20 rule applies here.  Don’t spend 80 percent of your time on the 80 percent of occasional customers. Consider the top 20 percent of loyal clients and provide something important to them–80 percent of your time. Increase your value to them by generating mutual loyalty and trust.

How do you add value? Not sure, talk it over with a SCORE mentor.

 Betty Otte, SCORE Orange County
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