One of my favorite retailing gurus Pam Danziger said in one of her books, it’s all about “shops that pop.” Right now, you have an opportunity to appeal to the consumer.
This weekend, I saw mass market chains with large areas of empty floor space, uninspired accessory selections and store windows that really are the blah in blase’.
For the small business retailer, this is a gift. Act now to market to impulse purchases, foot traffic and the flair your shop windows. If the major market retailers lack inspiration right now, you have an edge.
Create a shop that pops. You can visit Pam’s site to get her free newsletter about marketing to the affluent customer. Every consumer is reacting to this recession. Now, it’s your turn to counteract the blues and attract some green to your store.
Take some time this month to plan your store windows, displays and impulse purchase plan. You can meet with a mentor to look at mobilizing your sales team to make the most of retail foot traffic.
A fellow business owner had the misfortune of a home break-in. The thieves made off with three of his laptops. Like so many others, he’s taking extra precautions after the fact.
I, on the other hand, am proactive.
I take special care with my laptop because I run my entire business on it. I’m fanatical about backing up all my important data online, my laptop is never out of my sight when I travel, it’s password-protected, and I have a subscription to Computrace® LoJack® for Laptops by Absolute® Software.
This software “tracks, locates, and recovers stolen computers while providing you with the ability to protect your personal information from identify theft,” as stated on their Website. If my laptop is ever stolen, I’ll let Absolute know, and the software goes to work tracking its location. I will also be able to remotely delete all of my personal and sensitive files from the hard drive.
To password-protect a PC or laptop, click Start, Control Panel, double-click User Accounts. You should see where to create a password (make it memorable but hard for others to guess).
I hope I never need this protection, but I sleep better at night knowing it’s in place.