In this recession we are all thinking that if we lower prices we will get more business…but guess what? Price is a losing battle because when you discount your products or services you are driving your revenues down and your profit margins. Always remember, we are in business to make a profit.
Leverage the benefits of your products and services.
Create value for customers and value is not just price. Drive sales with the benefits you can offer. Listen to your customers and stimulate sales through loyalty. These are a few ideas that I learned when I attended Advertising Week in NYC. Are there other ideas that you can share on how to keep your customers coming back.
Ben Franklin was an entrepreneur with big ideas. While money doesn’t grow on trees, getting your big idea across to clients does bring in the green.
Franklin said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
How do you involve and engage your clients, so they connect with you and your product or services? Sales success is all about forming that connection, so prospects become clients and clients become fans.