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Leadership: Answer the Question Where to Next?


What Does the Future Hold for Your Business?

Times have changed. We can look back at the last year and learn.

As a solo entrepreneur, home office biz pro, a two-person company or a firm adding staff to meet new demands, you and everyone around you is looking for the answer to this question, “Where will we be in the future?”

Your leadership, vision and dream provide the answer. However, in the flurry of day to day activity, it’s sometimes difficult to take the time to plan ahead. This is where a SCORE mentor can really help.

Mentoring & Brainstorming Help Answer Big Questions
Add a SCORE mentor to your team as a free and confidential advisor. 1) Meet for a brainstorming session to talk about your dreams for the business. 2)Then, meet a second time to talk about the dreams that have the best chance for market success. 3) Finally, meet with your mentor to put those ideas down in a one page plan of where your business is heading next. Tomorrow planning is doable.

A mentor can guide you through the process, so you can define your big success horizon.

Make an appointment to meet in person. Find a SCORE office.
Ask SCORE for advice online.

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Marketing: How to Get Re-Tweeted on Twitter

Harness the Power of Viral Tweets

RT = re-tweet

If you’re on Twitter to network or promote your business, you want to be re-tweeted. You want others to share your insight, link or photo. You want your tweets to be viral.

Maybe you are new to Twitter terminology. If so, to “re-tweet” means to have someone else forward your tweet, or update, to their followers. (A “tweet” is merely a short status update on Twitter.) The shorthand for a re-tweet is “RT,” as in this sample Twitter update from a friend who forwards my tweet to their followers:

RT @pcorwin: 5 good sites on managing online communities and social networks.”

What Tweets Get Re-Tweeted?

SEO expert Rand Fishkin over at has created great short video on Re-Tweets. Watch it for all his insights. Here are his characteristics of tweets that get shared:

  • Length under 100 characters
  • Time of day — 9:00 – 3:30 Pacific Time
  • Phrasing is factual, humorous, shocking, mysterious
  • Subject matter is tech, celebrity, politics, images
  • URL is likely included
  • Authentic Twitter profile
  • Tweets with push from emails or direct messages

In the video, Rand also puts Twitter into the context of your search engine optimization (SEO) strategies.

See all of Fishkin’s WhiteBoard Friday posts, a series of videos on SEO and much more. They are excellent. more…