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Marketing: Twitter for Business
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Grow Your Biz Using Social Media

Sunflower and Sky
Avaya’s Small Business Communications Makeover Contest

Small Biz Contest. What’s Your Disconnect? Want to win a communications makeover and new IP office system? Enter Avaya’s Small Business Communications Makeover Contest. Submit a short video or online written entry about communications “disconnects” costing your businesses pain, time and money. Enter by October 15th. Enter here.

DELUXE Corporation Foundation Provides Major Grant
DELUXE Corporation Foundation selects SCORE as a major grant recipient to develop a new counseling methodology for small business mentoring. This methodology will help increase business survival rates and create new business and jobs. SCORE thanks DELUXE for its tremendous support of small business. Learn more.

Avaya’s Small Business Communications Makeover Contest
Small Biz Contest. What’s Your Disconnect? Want to win a communications makeover and new IP office system? Enter Avaya’s Small Business Communications Makeover Contest. Submit a short video or online written entry about communications “disconnects” costing your businesses pain, time and money. Enter by October 15th. Enter here. more…

SCORE
For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it.
www.SCORE.org | Facebook | @SCOREmentors | More from SCORE

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Marketing: Blog Your Way Up the Google Ladder
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Boost Your Search Engine Rankings With a Blog

With over 72 percent of people finding what they need online, you must get found. A blog offers the following benefits.

Share your expertise. A business blog gives you a platform to promote what you know and establish yourself as an expert in the marketplace.

Describe and build your brand. Your brand represents what people know about you or think of when they hear of you. Focusing your blog on your expertise will help promote your brand.

Boost search engine rankings. As you continue to offer tips, insight, and advice to people who need what you have, you’ll give the search engines what they crave – fresh, quality content.

Reach the masses with less effort and money. Search engines, links from other sites, integration with social media tools, and Google Alerts are just a few of the ways a blog can help you reach people you never would have otherwise. You could start to attract potential customers, clients, journalists, and industry giants seeking fresh ideas.

“I have a newsletter that I email regularly.
Why do I need a blog?”

It’s a good idea to collect email addresses and send your subscribers valuable information regularly. But if that’s all you’re doing, how will Google and other search engines know? The only people seeing your newsletter are your subscribers. When you add your expertise to a blog, it’ll get picked up by the search engines and exposed to the world! So do both.

“But I’ve heard blogs are free and
easy to set up. Why do I need training?”

Yes, it’s true. You can easily create a simple blog at sites such as Blogger from Google. But if you want to become a serious blogger and take advantage of customized designs and plug-ins that will boost your search engine rankings and virability, you’ll want our advice and training. You’ll want a self-hosted WordPress blog with powerful functionality that makes it easy to share and get others to promote.

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I'm a productivity and technology speaker, trainer, author, and consultant. I own The Digital Breakthroughs Institute in Atlanta GA.

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