Search engines love blogs and having one with great content is probably THE best way you can boost your search engine rankings (see a previous post with more ideas on how to get found online).
To make your blog more popular, take some time to explore the following enhancements (depending on your blogging platform, you may need a self-hosted blog in order to add code/scripts for more functionality. I wrote a previous post about this).
Make posts easy to share. Add a plug-in that automatically puts a set of icons at the bottom of each blog post. The icons represent communities such as Digg, StumbleUpon, etc., and with one click, a reader can share the entry. Three free technologies: Bookmarkify (www.Bookmarkify.com), AddtoAny (www.addtoany.com), and AddThis (www.AddThis.com).
Add related articles after each post. Use the plug-in, “Yet Another Related Posts Plugin” that automatically adds related entries at the end of each post based on keywords. The entries show up on single posts only, mitcho.com/code/yarpp
Create a blidget (a widget of your blog). At widgetbox.com, you can create a blidget that lists your latest blog entries (much like an RSS feed but neater and cuter). Once you create your blidget and insert it into your blog or onto your Website, others can click to Get Widget and add it to their site or blog. Every time you write a new post, blidgets everywhere are automatically updated (check out this blog’s blidget and add it to your Website or blog).
These are just a few ways to improve your blog’s popularity, virability, and stickiness so stay tuned for Part II’s post coming up next week. In the meantime, if you have ideas to share, please leave a comment.
Make the most of December. Attend holiday parties, community events and chamber of commerce events. Between now and December 15th be sure to network. Let it be known that you’re in business and connect in the community.
Have plenty of business cards. Always carry a business card. Even in social settings, you may share contact information. And, it’s a signal to people that you are serious about your business, when you do have cards at the ready.
Don’t be in the position of asking for a pen and note paper to share your contact information. Always get a business card from people you meet to add to your list of contacts.
If your business information has changed during the year, be sure to include a business card with your holiday greeting cards to business associates. Keep in touch and keep your info current.