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Public Speaking: Overcome Your Fear

Eight Tips for Success

As a business owner it is essential to know how to get up and speak on demand. You will find that many opportunities will arise and it is crucial that you can express your message about your business clearly and concisely.

Important Tips:

  1. Take a course in public speaking.
  2. Learn your talk or elevator speech by heart or with note cards.
  3. Be comfortable with information that you are speaking about, the more comfortable you are, the less nervous you will be.
  4. Practice in front of friends, family and colleagues and ask for feedback on what you are doing well and what you need to improve on.
  5. Imagine speaking to only one person in the room and have eye contact with that person.
  6. Remain calm, take deep breaths and focus on the topic.
  7. Keep your hands open and welcoming, never in your pockets.
  8. If possible video tape your talk or stand in front of a mirror and be conscious of how many times you say Um, how fidgety you are and what your body language is saying.

The more you speak the more comfortable you become. Just know that in your business you are an expert and having the ability to speak about your business in many situations can only help you succeed. You may need to speak to a group for funding, your employees, professional associations that you are a member of and customers, suppliers or distributors. The more often you do it the better the results will be in getting what you want.

Please share the things that have helped you speak more comfortably and effectively.

Julie Brander - Business Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie


Networking: Get LinkedIn

Expand Your Network Online

Get good Google search results. Create a LinkedIn profile.  Basic business info and professional info about you.

Invite colleagues to your network. That’s really the first step of interacting online. What you will discover is that your biz contacts post updates and you will too. Post updates on a new blog posts, book you published, new product launch, etc.

Because thse are people in your network, the weekly email with everyone’s one line updates is actually interesting & useful. You can also get recommendations for your business and give recommendations.

Join a group. Try an alumni group from your college, our own SCORE Linked In group with mentors, or a specialty small business group. Like minded people are posting articles, posing questions and engaging in a dialogue. You can view the info or engage in the conversation. Just remember everything you say is public not private.

My LinkedIn Favorites
- Get recommendations for specific jobs/businesses. Shows a history of success.
- Posting a regular update to share business news with colleagues.
- Joining a group that adds current knowledge on biz topics.

How do you use LinkedIn to market yourself and your business?

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


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