As a business owner it is essential to know how to get up and speak on demand. You will find that many opportunities will arise and it is crucial that you can express your message about your business clearly and concisely.
The more you speak the more comfortable you become. Just know that in your business you are an expert and having the ability to speak about your business in many situations can only help you succeed. You may need to speak to a group for funding, your employees, professional associations that you are a member of and customers, suppliers or distributors. The more often you do it the better the results will be in getting what you want.
Please share the things that have helped you speak more comfortably and effectively.
Get good Google search results. Create a LinkedIn profile. Basic business info and professional info about you.
Invite colleagues to your network. That’s really the first step of interacting online. What you will discover is that your biz contacts post updates and you will too. Post updates on a new blog posts, book you published, new product launch, etc.
Because thse are people in your network, the weekly email with everyone’s one line updates is actually interesting & useful. You can also get recommendations for your business and give recommendations.
Join a group. Try an alumni group from your college, our own SCORE Linked In group with mentors, or a specialty small business group. Like minded people are posting articles, posing questions and engaging in a dialogue. You can view the info or engage in the conversation. Just remember everything you say is public not private.
My LinkedIn Favorites
- Get recommendations for specific jobs/businesses. Shows a history of success.
- Posting a regular update to share business news with colleagues.
- Joining a group that adds current knowledge on biz topics.
How do you use LinkedIn to market yourself and your business?