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Social Networking: Free Marketing for Your Biz

Use Social Media to Promote Your Biz

Are you a social media enthusiast? It seems most people are either “all in or all out.” Used wisely, social networks afford the opportunity to connect with target markets in a very effective way. The best part? It’s free!

Social networking is not only enjoyable but it can have a direct impact on business bottom lines if used correctly. People enjoy getting to know the person behind the brand. Once they have a sense of who you are, they become much more receptive to your business information.

The number one complaint among the uninitiated? “I don’t have the time.” There are numerous  resources available to minimize time spent online. Sites like allow updates to be delivered to all sites with one entry. Hootsuite and Tweetlater allow you to “preload” messages in advance. I encourage you to get out there and experiment. You could create dollars from thin air!

Joyce Bone, SCORE Guest Blogger
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Technology: Phone Etiquette

The Cell Phone Dilemma

One of the biggest problems this new decade will have to address is the cell phone dependency.  This is the way to occupy your time when you are alone but rude when you are in the company of others.   The one on one connection with people has taken a back seat to the self indulgence of all that can be done with phones today; games, email, texting, searching the web, looking at pictures, facebook, twitter, music and more.    This growing global dependency on cell phones seems to be getting worse as everywhere you go you see people on their phones.   People are more distracted with all the capabilities smart phones offer.  Not only does everyone have a cell phone but everyone is looking at it, typing on it or listening to it with ear phones.  How do you manage this dependency? It has become a full time job for many people who use their phones to manage their business and their life on it.

Consider the proper cell phone etiquette when with business associates, friends and family:

  1. Never check email, text or talk on your cell phone when you are with people who expect your undivided attention.  Turn off or silence the phone.
  2. If you are expecting important information excuse yourself and look at your messages privately.
  3. Put your phone away when you are in public places.

Our cell phones have caused accidents and deaths and new laws and legislation have been put in place to prohibit the use of talking on cell phones and texting while driving.   As hard as it is to break away consider the appropriate times to use your cell phone. Consider finding the proper balance between our technology and interpersonal connection.   Please share other ideas on how to deter the cell phone dependency?

Julie Brander - Business Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie


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