With over 72 percent of people finding what they need online, you must get found. A blog offers the following benefits.
Share your expertise. A business blog gives you a platform to promote what you know and establish yourself as an expert in the marketplace.
Describe and build your brand. Your brand represents what people know about you or think of when they hear of you. Focusing your blog on your expertise will help promote your brand.
Boost search engine rankings. As you continue to offer tips, insight, and advice to people who need what you have, you’ll give the search engines what they crave – fresh, quality content.
Reach the masses with less effort and money. Search engines, links from other sites, integration with social media tools, and Google Alerts are just a few of the ways a blog can help you reach people you never would have otherwise. You could start to attract potential customers, clients, journalists, and industry giants seeking fresh ideas.
“I have a newsletter that I email regularly.
Why do I need a blog?”
It’s a good idea to collect email addresses and send your subscribers valuable information regularly. But if that’s all you’re doing, how will Google and other search engines know? The only people seeing your newsletter are your subscribers. When you add your expertise to a blog, it’ll get picked up by the search engines and exposed to the world! So do both.
“But I’ve heard blogs are free and
easy to set up. Why do I need training?”
Yes, it’s true. You can easily create a simple blog at sites such as Blogger from Google. But if you want to become a serious blogger and take advantage of customized designs and plug-ins that will boost your search engine rankings and virability, you’ll want our advice and training. You’ll want a self-hosted WordPress blog with powerful functionality that makes it easy to share and get others to promote.
The first-ever SCORE Awards was held to recognize the success of America’s small businesses and individuals who contribute to small business success during a time of economic recovery.
Barbara Kasoff, president and co-founder of Women Impacting Public Policy (WIPP), received The Lou Campanelli Award. The award is given annually and recognizes outstanding individual volunteerism, leadership, vision and philanthropy in support of small business, entrepreneurship and SCORE.
Kasoff is a successful business owner and has been a corporate executive for more than 20 years. She has been an active supporter for small businesses, including women and minorities, both nationally and internationally. Using her voice messaging network, Kasoff has united various organizations, enabled small business owners to share information with each other, learn from one another, and become better informed in economic and political issues.Currently, she is CEO of WIPP, a nonprofit, public policy organization that advocates for and on behalf of women and minorities. Learn more at www.wipp.org.
Find out more about the 2009 SCORE Awards.
Check out The SCORE Foundation.