Recently I asked in one of my previous blogs “What sets you apart from your competitors?” What have you done for them to easily locate you, your company, your product or services?’ I even provided some easy online marketing rules to live by using your website. Now I want to expound on online marketing.
To set yourself apart from your competitors you “must” have a BRANDED website. A BRANDED website not only focuses on your company’s name but it also Speaks Volumes For You in several ways. Everytime online content about your company is displayed it should be BRANDED content. Your BRANDED content should be the same content that is being displayed in your collateral materials. Pay close attention to your website’s keywords (aka Search Engine Optimatization-SEO) does it fully tell us about your company?
If you are a Bookkeeper for Non-Profit Organizations and a potential client began looking for you are they able to find you? They would if you display the proper BRANDED conent for your company’s website. With the proper content eventually your company will be placed high within the website rankings, offering you a “high” probability of being contacted about your company, its product or services. If you are on a tight budget, take the time to frequently submit your url to several of the free search engines. more…
Successful serial entrepreneur, Joyce Bone, provides success secrets, exclusively for SCORE!
Joyce Bone is a wife, mom and successful entrepreneur. She co-founded EarthCare, which grew from zero to $50 million in 18 months. She then took the company public on NASDAQ, ultimately reaching $125 million in annual revenues.
Joyce has managed over 350 employees and has executed dozens of mergers and acquisitions. She eventually left her company and started a real estate investment firm. She now owns a business consulting and coaching firm that works with small to mid-size companies. In another venture, Millionaire Moms, she also helps women entrepreneurs find ways to manage the demands of family life and the business world.
Check out her success tips, exclusively for SCORE!