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Think about the places you frequent and determine why you keep going back? It can be as simple as the shop owner knows your name and acknowledges you every time you go. Being friendly or giving personalized attention always pays off. Giving a customer extra time or something that is not expected goes a long way. All the little things that we remember when we do business with the people that we like. It does not take a lot of effort and should be your mission to always exceed customers’ expectations.

5 Important Tips to Remember
1. Give your customers a reason to come again
2. Thank them for their business every time they come
3. Offer incentives, perks, and discounts for loyalty and referring new customers.
4. When a customer is a good customer think of ways to offer a special discount or give an added value gift.
5. Always think of new ways to attract customers and keep them coming back makes your business more profitable.

People do Business with People They Like
They frequent businesses that are easy to do business with; customers expect good quality, service and value. Always educate your customers about your products, explain features and benefits to the customer and give a guarantee.

Always remember without customers there is no business so always nurture those relationships and go above and beyond what is expected.

Julie Brander - Business Mentor, SCORE New Haven Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. www.scorenewhaven.com | @juliebrander | More from Julie

If you read my post from last week, you know that I’m focusing on helping you spend less time working but get more done. Here are a few more tips to help you be the efficient and successful entrepreneur you were meant to be!

Streamline your processes. Get back weeks by not working the same way you always have. Spend time figuring out better ways to get everything done. What steps are unnecessary? Is someone else doing it a different way and finishing faster and with fewer errors? Examine everything you’re doing, write it down, move steps around, and eliminate all wastage.

Computerize everything. Get work done in the time it will take you to blink. Technology you already have can perform magic, but few people have stopped long enough to seek training. If you learn how to use the software you touch every day, you’ll finish everything at least six times quicker.

Delegate or outsource what you can. Once you’ve gotten organized and computerized, you’ll have a clearer picture of the work you do and how it should be done. Now you’ll be able to get someone else to do much of it and offer logical explanations of what you need (because now it makes more sense to you). Focus on your core work by delegating or outsourcing as much as you can.

You might have to give up a weekend or two to get this done, but you’ll get all that time back and feel better every day going forward. And unlike dieting or exercising, the results from all these things are immediate!

Peggy Duncan, SCORE Atlanta
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