Recent Posts

Marketing: Build an Effective Web Site

Get Started with a Web Site

So, you are ready to build a web site. Here is an online presentation by Network Solutions that may be helpful to you.

Some quick tips can help you with the basics.

When you think about getting started, make it simple. Think about your needs and what makes sense for your business.

Christine Banning, SCORE
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For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE


Marketing: Build Your Brand

Increase Brand Awareness

All companies depend on marketing strategies to build brand awareness. Strategies include advertising/PR, product development, pricing strategies, target market development, and competitive analysis.

Advertising/PR: Advertising and PR are the communication vehicles of the company or organization; how your message is told.

Product Development: Product Development is the research and analysis needed to make sure  products will sell successfully.

Pricing Strategies: These strategies determine whether or not your products or services are priced competitively. It is important to understand the end buyers perceived value.

Target Market Development: The key to effective target market development is an understanding of the target market and developing marketing strategies that will drive results.

Competitive Analysis: Size up the competition and determine current offerings in the marketplace: price, product, placement, presence, customer base, and focus.

If you want your business recognized put a strong marketing program in place. Be consistent. Be concise. Revenue depends upon it!

Joyce Bone, SCORE Guest Blogger
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