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Start: From Idea to Biz Reality

Do you have an idea and want to know if it is worth pursuing?

Consider writing a concept statement. A concept statement is a short document that explains your business idea to partners or investors. It can be used in the start up or expansion phase of any business.  The concept statement helps determine if the idea is worth pursuing.

A concept statement outline includes:

  • A description of the product or service.
  • The target market: those that are expected to buy the product or service.
  • The benefits of the product or service which includes how it would add value and/or solve a problem.
  • Competition and how the product compares to what already exists.
  • A description of how the product will be sold and distributed.

For new products, a prototype is made and usability testing is followed. This is a way to test the market and determine if the product is worth making in larger quantities. The Thomas register is a directory of all the manufacturers in the United States and there is a list of designers and prototype engineers

Concept testing would help validate the design of the product or service idea. The results of the concept test will help in making minor changes if needed. It is then essential to try to estimate the sales which would be buying intention questions like: How likely would you be to buy a product like this, if we make it?  Answers would include: definitely would buy, probably would buy, might buy, probably would not buy and definitely would not buy.

A concept statement allows you to present an idea in writing in hopes that a market exists to support your new product or idea with the ultimate goal of raising capital and providing a direction for the business.

Julie Brander - Business Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie


Participate: Join SCORE’s Biz Community

Have you visited the SCORE online community?

Share with your colleagues and connect. Join today.

More than 165,000 entrepreneurs are already part of this vibrant group of entrepreneurs: networking, planning and succeeding.

  • Create a profile to connect with other entrepreneurs and find biz opportunities.
  • Access to free tools and resources.
  • Get expert answers to your business questions, fast.

Success is about surrounding yourself with a strong network. You’ll find that and mroe in SCORE’s small business community.

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE