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Customer Service: Get & Keep Clients
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The Art of Customer Loyalty

Getting referrals for business is not about asking, it is about the customer experience.

  • How can you create a great customer experience?
  • How can you become the trusted resource?
  • How can you get your customers so connected to your business that they go out of their way to refer everyone they meet including their friends and family?

The products and services need to be exceptional but also when people like you they want to do business with you.  Business today is tougher than ever and making your customer the most important asset you have will pay off.  The result is a loyal customer.

Please share ways to create an exceptional customer experience as we all can learn from each other!

Julie Brander - Business Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie


Business Plans: As Easy As 1-2-3
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A Blue Print for Your Company

Previously, I provided Back 2 Basics Tips that were easy for anyone in business.  A few of you wanted more information about business plans, what I called a “Blue Print For Your Company.”  A business plan offers various purposes for your business from your personal use to potential investors.  The plans can be from a minimum of three (3) to 30 pages; it all depends upon its purpose.  Below are some variations of business plan types to help you along your journey:

PERSONAL PLAN – This plan functions as a working tool to help you better understand your company’s function, process and structure.  This plan should be a minimum of three (3) pages which discusses company description (including infrastructure), products or services (including niche), marketing strategy (including sales strategy and networking), management and organizational structure (including personnel), and financial planning (including personal, start up and capital).

Once again this plan is primarily your “Company’s Blue Print” to be used for your personal use.  It should offer enough details to be used as a reference guide in running your business more effectively. more…