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Manage: Planning Effective Business Meetings
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Tips to Reinvigorate Your Next Meeting

There is an adage in corporate America that says the average executive will spend 75% of her time in meetings. In my own experience, I have found this to be true. As the president of a marketing consulting firm with many Fortune 500 clients, I am called upon to constantly design effective meetings for them. 

Unfortunately there is no set formula on the appropriate way to design the “perfect meeting” for a Fortune 500 company. However, there are certainly key factors to keep in mind.

Set Objectives & Direct Audience Mood
The most obvious is having a clear meeting objective and being able to connect that objective to the everyday performance metrics, challenges and aspirations of your audience. One unspoken but important challenge in accomplishing your meeting’s objective is the ability to pre-assess the attendees’ likely mood.  If the anticipated mood of participants is one of resignation or “no matter what I do, nothing is really going to fix this business problem”, your job includes the challenge of shifting the group to a mood of possibility or “there may well be new solutions that will work here”. Identifying and addressing moods requires the ability to observe a company’s culture as well as individual’s interpersonal interactions – something you can develop with time and experience. Success truly begins when you can tap into the unspoken concerns of your attendees and address them directly. 

Go from Good to Great
As importantly, every company is unique. Having a solid understanding of a company’s culture, personality and capabilities are the most essential preparatory component; insomuch as they guide the organization. more…


Success: Business Basics
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Keeping It Simple

In business, nothing matters except how well organized you are and your innate ability to process situations clearly and with many options in mind.  Being a successful business person is simply a matter of incorporating 3 basic skills:

  • Being organized.
  • Thinking clearly.
  • Knowing that there are no problems….only solutions.

A team of mentors, advisors and colleagues can be an invaluable asset in this process.  Remember a business leader is just someone who can motivate and inspire others.

Julie Brander - Business Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie