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All women who have kids and work outside of the home have guilt. Period. This is not an opinion or an assumption. It is a reality. Something happens to you when you give birth and you forever feel that responsibility and that tie to your child. So when you go to work, and leave that child behind, there is an incredible amount of guilt that goes with it. Even if you have no choice and must work, and maybe more so if you have a choice.

I think the hardest thing to reconcile is the personal need and personal self-worth that that women get at work vs. the need to provide for your children every moment of everyday. At this point in our society, not only is it ok to be a dad and a working man, but it is the expected path. Somehow though, many people still feel that women should be home with the children and that going to work is somehow putting kids second.

So how do you reconcile it? How do you get beyond the “Mommy Guilt” and feel good & proud of your choices? I wish that I had all the answers, but I don’t. At the very least, I can share what has worked for me:

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You’ve worked very hard to create your web site. Now it’s time to get your potential customers to find you when they are typing in their search terms.

Here are a few actions you can do on the back end to help drive them to you:

• Optimize Your Web Site Title Bar: Each site page must the strongest keywords at the very beginning of the title bar.  From my experience 65-70 characters is within SEO guidelines. However, the fewer the better.
• Optimize Your Page Title: Again, use your strongest keywords at the beginning of each page title. Keep it to about 125 characters.
• Customized Meta Description: Each web page must have a meta description with a maximum of 150 words–put the strongest of those keywords at the very beginning.
• Meta Keywords: Use tools like WordTracker to help you determine the best keywords to use in your page, and then add them into your meta keywords on the backend.

There are so many more ways to help your customers find you in a search, but this should get you started. Do these few things to help you optimize your site to be found by search engines, and by your customers.

To learn more about SEO (Search Engine Optimization) you can go to Google. Here’s to your success!

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