Public speaking is a great way to promote your business. You instantly become credible and can share your expertise. I just attended an event at the Chamber of Commerce where three speakers presented on topics, but they had no idea what types of businesses were present.
Mistake: Not knowing who is in the audience and speaking on a topic that is not relevant. This makes the audience walk away feeling like they wasted their time.
Solution: Know your audience by having them introduce themselves. Not only do you want to know their names, the names of their businesses and perhaps even a short elevator speech. You may also want them to include information that they hope to learn or questions they would like answered.
Tips on How to be More Effective
Always know that when you speak the audience is looking to be entertained and at the same time you are educating them. Always engage the audience and encourage networking. You never know who you may meet at any event. Share stories and ways to keep lectures interesting.
Words of Wisdom from Reality Check Author Guy Kawasaki
Don’t go it alone. Venture capitalist Guy Kawasaki says this of entrepreneurs, “Generally, entrepreneurs, especially first-time ones, think that the idea is the hard part and implementation is the easy part. Generally, that’s exactly backwards, and SCORE can help them implement their brilliant ideas.”Ask SCORE online.
Quick Resource List
1.Find out the best ways to finance your business.
2. Download the comprehensive guide to growth financing.
3. Check out blog posts by financial guru, Jean Chatzky.
4. Take a quick online financial workshop.
5. To set up your accounting system and your finance plan, ask a SCORE mentor.