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Marketing: Adding Webinars to Your Repertoire

Webinars Add Value and Build Your Brand

There are many reasons why you might want to add webinars to your business bag of tricks:

Webinars are easy in two ways:
From a practical standpoint, offering a webinar requires only that you have a great subject, a PowerPoint presentation, and a host for the webinar. A simple Google search will yield a host of hosts who can help you put on and promote the event.

  1. From the speaker’s perspective, presenting a webinar is fairly easy because 1) there is no travel involved, and 2) as you are speaking on a phone call only, you can have as many notes as you like in front of you.

They add value: Offering a webinar, either on your own site or someone else’s, creates value for the participant. I do webinars for many companies and often they offer the webinars as a free value-added bonus to their best small business customers. It is an affordable way to create goodwill and customer loyalty, add value, and to stay top-of-mind.

They can be a nice profit center: You can make money two ways with a webinar. First, you can charge people to attend. If your topic is compelling enough, that works. Second, because webinars can be recorded, by recording yours, you are creating a product that you can sell and sell for a long time.

For instance, over at my website we offer a webinar called Marketing on a Shoestring. Although I recorded that webinar a while ago, it remains relevant and popular. (See “webinars” on the blue tabs.)

They position you as the go-to expert: If you are the presenter of the webinar, you must be an expert, right? Another option is to bring in other experts onto your site and offer their expertise to your base.

For example, I have listened to many fantastic teleseminars over at SpeakerNet News – a resource for speakers, consultants, authors, etc. They have a cadre of great speakers. Similarly, my pal Tara Reed brings in experts for her Teleseminar series, teaching artists how to make money with their art via licensing, branding, etc..

You could do the same in your industry.

They capture email: Creating your own online list is important for marketing purposes. People who sign up for your webinar are opting-in, giving you their email address, and in the process, helping you grow your list.

They engage your audience: As I am wont to say, it is not enough these days to simply have a static website. People expect more. Webinars are a cool Web 2.0 tool that engage your audience and help you forge a closer connection to your customers.

Steve Strauss - Founder, and
Steven is one of the world’s leading entrepreneurship and small business experts. He is a lawyer, public speaker and author, speaking around the world about entrepreneurship. He has been seen on CNN, CNBC, The O’Reilly Factor, and his column, Ask an Expert, appears weekly on | | @stevestrauss | More from Steve


Grow: The Power of Mentorships

Do You Have a Mentor?

Last week I wrote about a specific type of mentor/mentee relationship. But, having mentors is one of the best ways I know for any business owner to grow his or her business that I thought the topic was worth addressing again. And, mentors are especially useful for women entrepreneurs. So, do you have a mentor, or are you one?

Why is the mentoring relationship such a good fit for women? I’d argue it’s because we love to learn from each other. Think about it – as women, we naturally turn to other women for advice and support whenever we have a problem or concern. So why not formalize that relationship with a mentor?

New Mexico Business Weekly recently took a look at three women entrepreneurs and how each benefited from a mentoring relationship. One of them has moved from being mentored to being a mentor herself.

One factor all the women had in common was that they got so busy with the day-to-day of growing their businesses, they didn’t have time to think big-picture. That’s where their mentors came in handy—pushing and even nagging them to do the tasks they were putting aside that would help their businesses truly grow.

Mentors can also help you make hard decisions, like one entrepreneur in the story whose mentor forced her to face the fact that her employees were taking advantage of her—and fire them all.

You can find mentors in lots of ways. There are formal programs such as SCORE (which even offers online mentoring if you’re too busy to meet in person). You can also find mentors informally, by talking to colleagues and professional advisors to find someone who’s a good fit.

Don’t need a mentor? That’s great, and I’m glad to hear it—then how about being one? As women entrepreneurs, it’s so important to share what we’ve learned with other women—whether it’s startup entrepreneurs, existing entrepreneurs or even young girls who need to know about entrepreneurship as an option for their lives. Learn more about becoming a busniess mentor with SCORE. Whichever side of the table you’re coming from, I encourage you to get involved in mentoring—you have nothing to lose, and everything to gain.

Rieva Lesonsky - CEO, GrowBiz Media
Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. | @rieva | More from Rieva