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Managing: Throw Off That Super Woman Cape

Build Your Business with Great Hires

Ladies, if you own a business, listen up! It’s time you throw off your “Superwoman” cape and take on a new title instead – “boss.”

I’m challenging you to change the way you think about hiring if you want to grow – really grow – your companies. Women are great entrepreneurs, but men build bigger businesses. Seven percent of male-owned businesses gross more than one million dollars a year, but less than 3% of women-owned businesses do.

One reason: women try to do everything themselves – they think being superwoman is the road to success. According to a survey conducted by the organization Count Me In, women overwhelmingly said they wanted to grow their businesses. But nearly half – 49% – believed they could grow without hiring and a whopping 54% felt that being more efficient was the best way to grow.

C’mon – face it, you can’t do it all yourself, no matter how efficient you are. You’re not, after all, superwoman. If you want to grow, you need help. Maybe contractors. Maybe employees.

C’mon ladies. To create a business of substantial worth, you have to hire. And being a good, fair boss is one of the most important contributions you can make to society and one of the most satisfying things you can do. I know, because I’m a boss, and it gives me great pride to know I’ve created good jobs.

Want to learn more about how you can build your business with the help of others? You can get a free copy of my new book Hire Your First Employee: the entrepreneur’s guide to finding, choosing, and leading great people thanks to Intuit Online Payroll. Just go to

Rhonda Abrams, Guest Blogger
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Finance: Tips on How to Manage Cash Flow

Understanding Your Costs Will Lead to Higher Profits

Your cash flow is the single most important aspect of your business. Understanding cash flow focuses on the cash going in and out of the company.

  1. How much money did the company receive from sales?
  2. Accounts payable are all the expenses that the company has to pay.
  3. Accounts receivable is all the money owed to you from customers.

Cash flow problems are common in business, BE AWARE OF:

  1. Too many receivables (people who owe you money). Banks will look at receivables over 90 days as a bad debt. In some cases if someone does not pay within 90 days you may never get paid.
  2. Too much inventory (cash tied up in inventory for too long) Inventory should be turned over at least 5 times a year to maximize profit. Think about all the different ways to sell products and services. Items that have not sold could be discounted to create cash flow to purchase other best selling items.
  3. High overhead costs. Always be aware of all the money being spent and consider ways to reduce costs. Always know where the money is going. This can affect your profit margins. Low profit margins mean that the prices are too low and the costs are too high.

Common examples of unrealized costs are:

  • Payroll expenses. An employee paid $20 an hour…it is not only $20.00 an hour there are other costs that must be realized, federal and state withholding taxes, benefits, payroll costs. It could add up to an additional 15% to 20% over the base pay.
  • Shipping costs for the inventory being sold. Total cost of the item plus the cost that you paid for shipping.
  • Identify all variable and fixed costs during the course of doing business.

Every cost has to be recognized so that your products and services can be priced properly. The goal is always to make a profit and enough profit to cover all costs and to continue growth in the business to create success for many years to come.

Julie Brander - Business Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie


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