Ever get stumped about what content you should create to draw online readers to your site? In the recent SCORE webinar, “Be Remarkable: Creating Content for SEO,” Shawn Pfunder, a GoDaddy web expert, gave tips on how to gain attention in the online marketplace. Pfunder says when it comes to creating remarkable content, it’s important to remember that “what you do, what you are producing, and what you have to offer the world is worthy, and when someone sees it, they are able to remark about it.”
During the webinar, Pfunder shares his list of 10 different types of remarkable content you can create that can help boost your website traffic. “These patterns work really well because they are popular patterns. People are attracted to them and people like to see them,” says Pfunder.
Below are 4 of the 10 different types of content Shawn recommends:
“Interviews are simple to produce and simple to publish.”
You can interview a number of people: a friend, family member, neighbor, expert or even a customer. Interviews are a great and easy way for other people to see what you do, how it is important, and how other people can benefit.
“Reviews are easy to put together and are effective.”
You can review products, other businesses, existing reviews, or even a policy that affects your business.
A recommendation should focus on “something you would recommend someone try or do in order to make their life better.” Coming up with a creative “try this” post for potential clients is a great way to jumpstart SEO success.
Identify other places online that create compelling and informative content for your customers. “You can become a place of record, a stop place for other people to find great stuff.” Generating useful links for your consumers that they can share with others can yield huge results for your website.
When it comes to creating remarkable content, you have to be aware of the kind of content your consumer is looking for. By tailoring your content to fit their needs and peak their interest, you can improve your organization’s SEO results.
To gain insight into 6 more content types listen to the full webinar here.
Interested in learning more about SEO? Check out these upcoming SCORE webinars!
The way your customers shop and buy has changed. Are you keeping up? Recently, I needed to get my carpets cleaned after going way too long without doing so. I went online to get in touch with the company I’d used several years ago, only to find out they no longer serve my area.
Frustrated, I quickly Googled “carpet cleaning” and the name of my city. I clicked on the first search result that came up (a local company with a five-star Yelp review), went on Yelp to read about them, liked what I saw and gave them a call.
The company was a family-owned small business, and the owner answered on the first ring. He was friendly and able to come out the next day. He also asked how I heard about his business, and when I told him, he said, “We seem to get most of our business from Yelp. In fact, we’ve never even advertised!”
There’s a lesson in here for small business owners—in fact, several.