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Are Paper Checks Costing Your Business Money?
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Do you still pay your small business’s bills by writing paper checks? Do you issue paper checks to your employees or use them to pay your vendors? If so, you might be wasting time and losing money.

A new survey from Dwolla found that 67 percent of U.S. small businesses still use paper checks, but doing so costs them an average of nearly $900 a year, including time spent on maintaining paper check operations, buying the actual checks and supplies and labor. But using checks to pay your bills—and not offering your customers other payment options—can cost your business money.

How? First, accepting checks means you wait longer to get paid. The average invoice cycle when your customers write checks is nearly 18 days, according to Dwolla. When you mail customers bills and they send back a check, either one of those mailings can get lost in the mail. Even if they don’t, you’ve got to wait for the customer to write the check, then deposit it and wait for it to clear. By contrast, if you use electronic billing to bill customers online or by email, you could get paid right away.

More and more vendors are switching to online payments—I know the vast majority of our company’s bills are handled online, rather than with paper checks. It’s simpler, faster and enables you to get your money and reconcile your accounts more quickly. So encouraging your customers to pay online or use electronic billing is simply nudging them in a direction most of them are probably already going.

If yours is a B2C (business-to-consumer) company, the reasons for offering multiple payment options are even greater. Dwolla reports that the majority of both men and women under age 30 prefer to use digital payment methods. So if you aren’t accepting online payments or credit and debit card payments, you could be missing out on a whole generation of customers who rarely have checks or cash on them.

Another reason to switch from your current method of making payments with checks—using checks increases the risk of fraud. Dwolla reports that 82 percent of small business fraud involves checks. Using electronic payments allows for greater security because you can immediately see what’s happening with your funds and note any discrepancies or unusual spending patterns.

The trend toward digital payment is only going to continue. Get ahead of the curve now by talking to your banker about options for accepting payments from customers; talk to your vendors about ways you can make payments differently to streamline your accounting, save time and protect your business.

The experts at SCORE can help you get on top of your business finances. Visit www.score.org to get matched with your own SCORE mentor today.

Rieva Lesonsky - CEO, GrowBiz Media
Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship.
www.growbizmedia.com | @rieva | More from Rieva

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One Email That Pays Back Big
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Invoices may seem boring and utilitarian, but they can be powerful customer communication vehicles:

  • You can be almost certain your customers will open and read it.
  • Invoices are often regular and expected communications that will float to the top of your customer’s ever-deepening email inbox.
  • Invoices are really a summary of the VALUE EXCHANGE you have – you get to present the services and products you provide and your customer agrees to the payment exchange.

But often invoices are generated, and even written by your accounting team. And though the main purpose is to get paid, you can definitely get better leverage from your standard invoice… and maybe even get paid faster.

Here are some best practices and tips:

  • Brand the invoice with your logo, colors and style.
  • Personalize the invoice. Address to a person, not a company.
  • Include the list of goods and services in clear customer terms (not just your item numbers). If the list is long or the proposal complex, refer to the detailed document via link or attachment and include the summary description.
  • Clearly state payment and due date.
  • Have an invoice number for easy tracking and lookup and to avoid confusion.
  • If you have payment options such as discounts for early pay or fees for extended payment, include those in an easy to read chart or table.
  • Have a real live billing contact name, email and phone. Set expectations as to “office hours” and make sure that inquiries are indeed answered quickly. This is one of those critical customer touchpoints that can truly impact a customer relationship. Bills tend to create stress and this is a great opportunity to relieve that stress… rather than add to frustration.
  • Conclude with a sincere note appreciating their business and confidence in your company, products or services.
  • Have polite reminders before penalties or due dates.
  • Have a thank you note to confirm all payments.

Want even more ideas?? Create an email file where you can store copies of invoices etc. that you find especially inviting or effective.

Jeanne Rossomme - President, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish.
www.roadmapmarketing.com | @roadmapmarketin | More from Jeanne

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