For years I have been using Google Analytics to help track and measure website results. This data is useful in seeing the statistics for monthly visitors and overall conversion rates for signing up for the newsletter, check-out, etc. Each month I view whether website performance metrics are improving or losing ground. I can see WHAT is happening.
But I have no idea WHY.
But recently I was able to use an online service, UserTesting.com, to get live feedback from people that meet my target market profile. (There are several services and tools for usability testing as noted in this article from Mashable.)
The process was incredibly easy:
To be completely honest, the truth can be a painful. Each member of our team winced as we saw and heard the testers struggling over certain tasks. But the truth also freed us. We are able to take a fresh look at page layouts, user flow, copy and images from the perspective of a new prospect. We are able to prioritize website changes. And we are now able to let target testers be the final judges of any changes.
Do you use any services similar to UserTesting.com? Share below.