Google®. Bing®. Yahoo®. How do they do what they do, and why do they do it that way? If you’ve ever asked yourself this question, you are one of thousands of small business owners trying to crack the code of search engine optimization (SEO) and use it to benefit your business. You are probably seeking the no-fail formula for SEO perfection, consistently ranking at the top of search engine results. Unfortunately, no such equation exists, but if it did, whoever came up with it would probably be filthy rich. I know I wish I could have deciphered it. I’d be rich, and I’d buy you all dinner.
The good news is that I am here to help, and because I can’t buy you all dinner, I will instead help you toward a greater understanding of one critical SEO function: keywords. Every time we use a search engine, we enter in keywords to help uncover what it is we are seeking. “Oil change in Chicago,” or “24 hour pizza delivery” are each made entirely of keywords. Think of them as the distilled description of your business. If you had to sum up your business in three to five words, which would you choose?
The key is keywords. Capture the interest of search engines by assigning keywords to each page of your website (a.k.a. “optimizing”). Here are a few tips for selecting the right keywords:
When incorporating keywords into your pages, you should:
When you’re smart with keywords while writing the content for your small business website, you’ll amplify your chances of getting found online by the people who are interested in your one-of-a-kind products and services. Ready, set, get found!