More than ever, shoppers start their purchase process online. From big ticket items like automobiles to inexpensive items like shampoo, most people research online before buying. Customer reviews are one important way for shoppers to learn more about your business, products and services before they buy.
Reviews inspire trust and credibility. A June 2013 BrightLocal study that focused on local consumer reviews found 70% of respondents said positive customer reviews make them trust a business more. More than 60% said that positive reviews make them more likely to use a local business. Here are some tips to get you started.
Quantity is important, but so is quality. There isn’t a rule of thumb about the quantity of reviews, but reviews can help build credibility for your business. Research shows that as more people describe their positive experiences with your products, services, and company, shoppers develop greater trust and comfort doing business with you. First impressions count because many people scan the first two or three reviews to form an opinion.
Business owners should monitor what people write about their company online, especially in the first set of visible reviews. Inevitably, every product, service, and brand experiences positive and negative feedback. If you find a negative comment or review, address it promptly.
Some websites allow you to publicly respond or send messages to reviewers. You might be able to work with an unhappy reviewer to resolve the issue and request a retraction. You can also ask happy customers to write new positive reviews, so a shopper’s first impression of your business isn’t a negative review.
To get reviews for your business, encourage customers to write about their experiences. Include the option for website visitors to publish reviews on your own website. If you receive positive comments via email or print mail, you can publish them as testimonials on your site. You can also provide links to third party review websites or social media sites.
Here are some additional tips for acquiring reviews for your business.
On behalf of the entire Get Your Business Online team, I wish you great success growing your business.