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Know Your Costs to Maximize Online Profitability
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The reason you’re in business is to make money, but in order you to do that, you must know how much you’re spending, and set prices accordingly.  It’s simple – without knowing what you’re spending, you’ll never know if you’re running a successful operation or charging the right amount for your products or services. The key is to create a proper record of your business’s expenses, keep and maintain those reports, and know how your business is really doing.

Running a business is hard work, and it’s easy to let bookkeeping fall to the bottom of your to-do list – but you can’t afford to let this happen! It’s important to know if your business is doing well, which is why you should set goals and give yourself time to sit down and track your expenses. Don’t let your business sink farther than you can swim – take action and know your numbers.

Keep track of your expenses. Times are tough, and understanding your financial habits has never been more important. As a business owner, you need to know if you’re losing money or making a profit, and when you know your costs, you can take smarter risks and make better business decisions.

Most business owners are shocked at how much money they spend, which is why it’s important to know where you can cut back. For you and your small business, hiring an accountant might not be practical. Luckily, there are many expense tracking resources that can help you manage your business’s accounting on your own. These tools can help you know your costs, how to budget, and ways to reduce expenses to save money. They’ll even categorize your income and expenses for easy tracking!

Your business is online, so it’s time you ditch those piles of paperwork and confusing spreadsheets, and start tracking your expenses online! Don’t know where to start? Look into popular budget tracking programs like Outright®, QuickBooksTM, and Kashoo. But before you pick a program and run with it, make sure you do your research to find out if it’s the right option for you and your business.

Prepare for the future. By maintaining an updated record of your expenses, you’ll be able to determine when to cut costs and raise prices. You also will know the areas of your business that are more successful than others. Additionally, keeping track of your costs will help you prepare for the future. For instance, if you know you sell more products in January and less in June, you can plan ahead and make decisions that will benefit you and your business.

At the end of the day, knowing and tracking your costs will keep you from incurring losses, and will give you the knowledge to make any necessary changes for success. Give yourself peace of mind and take the guesswork out of managing your business’s long-term financial success. Do the right thing for your and your company by finding out how much you’re spending, so you can put more money in your pocket.

Shawn PfunderDirector of Communications, Go Daddy
Shawn’s been working in communications for more than 20 years. During the last 8 years at Go Daddy, he’s built dozens of professional websites, managed multiple writing teams, created training and education programs, and acted as an advocate for customer service throughout the company.
www.GoDaddy.com | Facebook | @Pfunder | More from Shawn

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