SCORE Small Business Blog

What Your Small Business Can Learn From the Social Media Stars
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Still think Facebook isn’t that useful for your small business? Think again. New data recently released by Facebook shows local businesses are thriving on the social network. AllFacebook reports that Facebook’s director of small business Dan Levy says there are more than 2 billion connections on Facebook between users and local businesses. Seven in 10 monthly active Facebook users in the U.S. and Canada are connected to local businesses on the site. Overall, local businesses’ Facebook pages receive an average of 645 million views and 13 million comments every week.

If you’re not already on Facebook or if you want to grow your Facebook presence, there’s strength in numbers. One tip Facebook offers for small local businesses is to start a Facebook group with other small businesses in your community. You can use the group to plan group events and promotions, and even create a business page for the group to let community fans know about your upcoming activities. This can be a smart way for novice Facebook business users to learn from more established ones.

Another idea: Why not learn from the big brands how to be your best on Facebook? A new study on which global brands generated the most mentions on social media last year, PQ Media/uberVU Top 100 Brands in Social Media Worldwide 2013 report, found that overall, restaurants, beverages and consumer technology were the categories that generated the most user comments, mentions and conversations.

Among restaurants, the three top brands on social media were Starbucks with 2.4 million mentions, followed by Burger King and McDonald’s with 2.3 million each. Among technology companies, Apple and Google led with 2.5 million mentions each, followed by Samsung with 1.7 million.

Now sure, it’s easy to say that these big brands get so many mentions on social media because they’ve already got huge followings thanks to branding, advertising and history. But there are plenty of companies with the same level of passion that don’t inspire the same level of passion on social media.

If you want to improve your social media outreach, try following these big guys on social media. Watch what they do, what kinds of offers they make, what they post and how they engage with their fans and followers. Then figure out what you could borrow from their tactics to use in your own arsenal of social media tools. (If these particular brands don’t float your boat, get more details on the study here—you can likely find other companies in industries that are more relevant to you.)

If you need help figuring it all out, a SCORE mentor can guide you. If you don’t already have a mentor, visit the SCORE website to get matched with one and get free business help 24/7.

Rieva LesonskyCEO, GrowBiz Media
Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. | @rieva | More from Rieva

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Discussion (1) Comment

  1. sarahVisitor

    Nowadays using social media tools is inveitable. And it’s interesting to watch the quick pace of its development. I work in the area of online marketing and there’s one story that has recently caught my attention about a guy called Lorne Marr whose business became successful thanks to a perfect job done by a little company he hired. The popularity of his website grew when the full power of social media was yet to be discovered but as he says it’s the use of social media tools that keep his business competitive even today.


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