SCORE Small Business Blog

Startup Business Owners Are Feeling Confident

Are you a new business owner feeling optimistic about your future? Turns out plenty of others are in your shoes. In the latest Kauffman/LegalZoom Startup Confidence Index, startup business owners’ confidence hit the highest level ever since the study was first conducted at the beginning of 2012.

Perhaps it’s not surprising that business owners aged 18 to 30 were the most optimistic, with 93 percent either somewhat or very confident in their companies’ prospects for the next 12 months. However, the growth in confidence was actually driven by the 31-40 and 60-plus age groups, with 91 percent and 76 percent, respectively, saying they’re either somewhat or very confident.

Entrepreneurs in the study also expressed strong faith in the economy, with 74 percent predicting the economy will improve or stay the same over the next 12 months, a jump of 10 percent over the first-quarter 2013 survey.

The percentage of startup business owners who expect steady or increased consumer demand in the next 12 months also hit its highest number since the inception of the index, jumping from 71 percent in first-quarter 2013 to 83 percent in the second quarter. Startup owners aged 18 to 30 were the most optimistic about this, with 91 percent believing consumer demand will stay steady or increase.

Surprisingly, the respondents’ optimism even carried over into plans to hire. Although the businesses in the study were very small, with 87 percent having just one to four employees (including the owner), more than one-third (37 percent) plan to hire employees in the next 12 months, and 69.5 percent anticipate having six or more employees within the next five years.

“In past surveys, a jump in optimism over the economy did not always correlate with increased plans to hire,” said John Suh, CEO of LegalZoom, in announcing the survey results. “In this survey, conviction about the future seems to translate into a higher intention to hire, signaling a promising year for job growth.”

It remains to be seen whether the government shutdown’s effect on the economy and consumer confidence will have a dulling effect on startup business owners’ optimism and their hiring plans. But I’m guessing while it might dim their prospects a bit, it won’t quench their enthusiasm. After all, being optimistic is just the nature of entrepreneurs.

Whether you’re feeling confident about your business prospects or a little more uncertain, the mentors at SCORE can help you prepare for any eventuality the economy may throw at you. Don’t have a mentor? Visit to get matched with one and get free advice 24/7.

Now, that’s reason to feel optimistic.


Rieva Lesonsky, GrowBiz Media

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Rieva LesonskyCEO, GrowBiz Media
Rieva is CEO of GrowBiz Media, a content and consulting company specializing in covering small businesses and entrepreneurship. She was formerly Editorial Director of Entrepreneur Magazine and has written several books about small business and entrepreneurship. | @rieva | More from Rieva

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